Marketing Specialist
1 week ago
Job Description:
HCS Scientific and Chemical Pte Ltd, a prominent scientific and manufacturing company based in Singapore, is seeking a dynamic and innovative Marketing Specialist. This role is pivotal in driving our marketing strategies and promoting our extensive range of products, including scientific equipment, in-house manufactured chemicals, and laboratory consumables. The candidate will play a crucial role in enhancing our brand presence and expanding our market reach both locally and internationally.
Key Responsibilities:
. Develop and implement comprehensive marketing strategies to increase brand visibility and market share.
. Coordinate with sales and product teams to create effective marketing materials and campaigns.
. Manage digital marketing initiatives including social media, email campaigns, and SEO optimization.
. Conduct market research to identify new opportunities and monitor industry trends.
. Organize and participate in trade shows, exhibitions, and other promotional events.
. Monitor and analyze marketing performance metrics and report findings to management.
. Liaise with external partners such as media agencies, vendors, and collaborators.
. Ensure marketing activities align with the legal and ethical standards of the industry.
Qualifications and Requirements:
. Bachelor's degree in marketing, Business Administration, or a related field.
. Minimum of 3 years of experience in B2B marketing is a must. Preferably in the scientific or manufacturing sector.
. Proficiency in digital marketing tools and platforms (e.g., Google Analytics, CRM software).
. Strong understanding of market research techniques and data analysis.
. Excellent communication and presentation skills.
. Ability to work collaboratively in a team and independently.
. Creative thinker with strong problem-solving abilities.
. Familiarity with the scientific industry and its products is highly advantageous.
Competency:
. Proficiency in the use of computers and standard software packages (MS Office, Adobe Creative Suite).
. Experience with marketing automation and analytics tools.
. Familiarity with content management systems for website updates.
. Ability to operate standard office equipment.
Benefits:
. 5-day week, Monday to Friday, 8.30am to 6.00pm
. Performance and variable bonus scheme
. Medical claims
. Career advancement
Duration of Attachment Offered: 6 months
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