Social Media Marketing Specialist
2 weeks ago
About The Role
Sincere Healthcare Group ('SHG') is a premier medical group that provides multi-disciplinary healthcare services for both men and women. We have 5 centres in Singapore and 1 in Malaysia. Being a forefront of fertility care, all our centres specialize in a wide spectrum of services, including In-Vitro Fertilization (IVF), Fertility Treatments, Elective Egg Freezing, Obstetrics & Gynaecology (OBGYN), Urology, Sexology, Andrology Laboratory, Vascular and Interventional procedures, and Reproductive Medicine.
Currently, we are seeking a talented and creative Social Media Marketing Specialist to join our marketing team and contribute to the growth and success of our organization. As a Social Media Marketing Specialist, you will be responsible for creating and implementing social media strategies to focus on delivering factual, educational and informative contents across various platforms to engage with our target audience and guide them in their fertility and health's journey.
If you have strong expertise in creating compelling social media and design, along with good understanding in social media marketing, SEM and SEO, we invite you to apply. We offer the opportunity to work in a multi-disciplinary environment working with doctors, healthcare providers and partners.
Job Responsibilities
- Plan, develop and execute social media marketing strategies to achieve marketing objectives, increase brand visibility and reach.
- Design and create engaging and relevant weekly content for all social media platforms including YouTube and LinkedIn which includes video shooting, 2D & 3D graphic and post designs.
- Manage and optimize social media advertising campaigns, website to drive traffic and conversions.
- Performs cross-platform optimisation for cohesive customer experience.
- Identify, engage and manage suitable influencers for our social media platforms.
- Regularly monitor and analyse social media data and trends, user engagement, and competitor activities to adjust strategies and improve our social media presence.
- Create and maintain a library of multimedia assets such as articles, videos and images.
- Stay up-to-date with the latest industry trends and best practices in social media marketing.
What We're Looking For
- Minimum 3 years work experience as a Social Media Marketing Specialist preferably similar role in the Healthcare industry. However, fresh graduates in Diploma / Degree in Marketing, Communications or similar field from reputable institutions, are encourage to apply.
- In-depth knowledge of social media platforms, trends, and best practices.
- Proficiency in using design creation tools, social media management tools and analytics platforms.
We regret that only shortlisted candidates will be notified.
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