Senior/Principal/ Executive, Marketing Communication

4 weeks ago


Singapore Defence Collective Singapore Ltd. Full time

JOB DESCRIPTION

THIS IS A 2-YEARS RENEWABLE / CONVERTIBLE CONTRACT ROLE.

The Marketing Communication Principal Executive is responsible for supporting the development and execution of communication initiatives, with a focus on media relations and social media, as well as public engagement.

The candidate will be a key member in the Marketing Communication and Public Engagement team of Defence Collective Singapore (DCS) as a brand custodian of Singapore Discovery Centre, Singapore Navy Museum and upcoming brands to be subsumed under the DCS umbrella.

Responsibilities:

  • This role will work closely with the Assistant Director to drive media and influencer engagement and manage social media platforms with engaging content.
  • Media Relations
  • formulate and execute communication strategies and plans in support of DCS' communication objectives: to strengthen brand/public image and the alignment to organisational mission of championing the Singapore and defence story.
  • Build and maintain good relations with the media from both traditional and social media platforms and manage the preparation of media materials.
  • Social Media - Strategise data-driven communication, manage social media channels for the brands under DCS. That includes content creation, follower engagement and data analytics to measure effectiveness.
  • Build and execute social media strategies, generate and publish daily content, optimise DCS brand pages on various platforms, moderate user-generated content and analyse social data.
  • Public Programming - To develop engaging and impactful public programmes for young families/youth.
  • Stay up-to-date on the latest trends in digital marketing and social media.

Requirements

  • Bachelor's degree in marketing, communication, or a related field.
  • Min 3-5 years of experience in marketing communication, with a focus on media relations and social media.
  • Good command of the English language. Proficiency in a second language will be an added advantage.
  • Strong understanding of social media platforms, and competent in editing photographs and short-form videos.
  • Excellent writing and verbal communication skills.
  • Ability to work independently and as part of a team.
  • Excellent organisational and time management skills meeting tight deadlines and work under pressure.
  • Great attention to details with a flair for aesthetics.
  • Adequate knowledge on Adobe Creative Cloud software.
  • Competent with a strong marketing acumen, result oriented and loves to create content for social media.
  • Creative, cheerful and fun-loving


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