Digital Marketing Executive #SGUnitedJobs

2 weeks ago


Singapore Abundant Life Planners Pte Ltd Full time

Responsibilities:

  • Develop and implement marketing strategies and ensure marketing goals are met
  • Monitoring and tracking marketing budgets, including expenditures, return-on-investment
  • Administering and maintaining company's website
  • To deliver weekly and monthly reports - Analyze reports to determine the efficacy of campaign
  • Planning and monitoring the ongoing company presence on social media (Facebook, LinkedIn and etc)
  • Optimise all assigned campaigns in the form of Google Ads, Facebook Business Manager campaigns
  • Be actively involved in SEO efforts (keyword, image optimization etc.)
  • Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.)
  • Prepare online newsletters and promotional emails and organize their distribution through various channels
  • Provide creative ideas for content marketing and update website
  • Maintain partnerships with media agencies and vendors

Requirements:

  • Diploma/Degree in Communication / Marketing / Business or equivalent
  • 2-3 year working experience is an advantage but not a must
  • Preferred knowledge or skills: Search Engine Marketing, Social Media Paid Advertising and CRM System
  • Experience with B2C social media, Google Adwords and email campaigns and SEO/SEM
  • Familiar and fluent with marketing tools including Google Analytics, WebTrends etc.
  • Good knowledge of web creation tools/platform (e.g. Adobe Suite, WordPress, Umbraco, HTML etc.)
  • Excellent understanding of digital marketing concepts and best practices
  • Skills and experience in creative content writing
  • Analytical mindset and critical thinking


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