Digital Marketing Executive #SGUnitedJobs
Found in: Talent SG 2A C2 - 2 weeks ago
Responsibilities:
- Develop and implement marketing strategies and ensure marketing goals are met
- Monitoring and tracking marketing budgets, including expenditures, return-on-investment
- Administering and maintaining company’s website
- To deliver weekly and monthly reports – Analyze reports to determine the efficacy of campaign
- Planning and monitoring the ongoing company presence on social media (Facebook, LinkedIn and etc)
- Optimise all assigned campaigns in the form of Google Ads, Facebook Business Manager campaigns
- Be actively involved in SEO efforts (keyword, image optimization etc.)
- Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.)
- Prepare online newsletters and promotional emails and organize their distribution through various channels
- Provide creative ideas for content marketing and update website
- Maintain partnerships with media agencies and vendors
Requirements:
- Diploma/Degree in Communication / Marketing / Business or equivalent
- 2-3 year working experience is an advantage but not a must
- Preferred knowledge or skills: Search Engine Marketing, Social Media Paid Advertising and CRM System
- Experience with B2C social media, Google Adwords and email campaigns and SEO/SEM
- Familiar and fluent with marketing tools including Google Analytics, WebTrends etc.
- Good knowledge of web creation tools/platform (e.g. Adobe Suite, WordPress, Umbraco, HTML etc.)
- Excellent understanding of digital marketing concepts and best practices
- Skills and experience in creative content writing
- Analytical mindset and critical thinking
Tell employers what skills you have
CRM
Budgets
Advertising
Social Media
HTML
Critical Thinking
Content Marketing
Digital Marketing
Content Writing
Google Analytics
SEO
Web Analytics
WordPress
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