Brand Ambassador

2 weeks ago

Singapore Campari Singapore Pte. Ltd. Full time

General Description Of The Role

Build the profile of CS brands through engaged customers and facilitate consumer trial of Campari Group brands through our key accounts.

Build the understanding and preference of Campari Group brands through training of distributors sales team, bartenders and end consumers. Training will be in line with the content, templates and structure of the Campari Academy on- and offline.

Work with the distributor team to execute the on premise Go To Market (GTM) plans that flow from the brand plans.

Key Responsibilities And Activities

Education / Training

  • Execute Campari Academy online and offline programs for Campari Group brands targeting both Trade and Distributor, leveraging in line with Must-Win Battle
  • Educate Consumers through public consumer-facing events

Trade Activation

  • Provide and Train necessary internal communications, distributor presentations, Drink Strategies, POS assets, and selling tools to support Brand activations and Promotions, following the guidelines provided.
  • Driving the execution of Perfect Store Levers standards in the markets according to the agreed standards
  • Support the activation of the On-Premise & Off Premise following the Must Win Battle plan
  • Support trade activation including Trade Show and other related trade programs.
  • Regularly conduct market visits with the distributor's sales team to understand challenges/opportunities as well as train the sales force on the job
  • Trade media print media contribution where required

Commericial Duties

  • Maintain working relationships with existing on trade accounts to ensure that they receive exceptional service and to identify potential new sales opportunities
  • Work closely with local Commercial Manager to achieve volume and distribution targets for on trade channel

Administration & Channel Reporting

  • Develop Universe List and Hunting List regularly, aligned with local Brand Plans.
  • Weekly and monthly reporting on activations/training and perfect store levels incl. KPI's through appointed tools and format.

Key Relationships

Internal: Reports to Regional On-Premises Manager.

The Advocacy Lead also has a dotted line reporting to the Local Commercial Manager.

The Advocacy Lead will work closely with Campari's local team in developing key customer activations and campaigns.

Experience Required

  • Liquor Industry experience essential, with a strong On-Premise focus
  • Knowledge of the Liquor industry and communication guidelines
  • Strong relationships in On-Premise

Skills

  • Commercial and Sales Negotiation
  • Creativity
  • Expertise in Mixology
  • Ability to create cocktail lists across all levels of the On-Premise
  • Ability to convey passion for our brands
  • Ability to network and build strong relationships
  • Brand and consumer-focused
  • Industry knowledge of local and international brands & competitors
  • Awareness of local and global market and consumer trends
  • Bar management acumen
  • Public Speaking and presentation skills
  • Training Skills

Functional Competencies

Product Knowledge - In depth knowledge of Campari brands, from product usage to demographiCS of consumers for each brand. This competency directly links to the Camparista program which includes three levels of knowledge Camparista, Camparista Red Passion and Camparista Grand Master. This role is expected to achieve Grand Master level.

Presenting and Communicating - Able to present information, ideas and proposals and communicate in an influential, confident, clear and open way with both internal and external stakeholders

Relating and Networking - The ability to establish relationships both inside and outside the organisation as well as cultivating a wide range of contacts that lead to a greater ability to source information and build competitive advantage.

Formulating Strategies and Concepts - The ability to think at a big picture, future oriented level and think at the forefront of new and cutting edge concepts in the field. Individuals with this competence quickly grasp new concepts and theories, are able to synthesise complex information and recognise patterns and possibilities, and new directions for their function and the business.

General Competencies

Work Results & Execution - Pays attention to details Achieves key objectives and meets the defined deadlines Is highly productive and delivers high-quality Works effectively under pressure or heavy workload, balances multiple projects Accepts new and greater responsibilities

Initiative and Judgement - Prioritizes own work efficiently Takes direction without being prompted Knows when to consult and when to act independently Keeps management and peers informed of status and potential problems Handles confidential information appropriately

Consumer/Client Focus - Understands consumers / customers / internal clients' needs Provides all customers with solutions that best meet their needs Proactively anticipates future needs and seeks out opportunities

Communication and Team Work - Communicates persuasively and passionately articulates ideas clearly Demonstrates effective relationship skills Responds well to constructive criticism Obtains acceptance and takes action for ideas Is an active contributor to the team

People Development - Assigns appropriate individual goals and tasks Follows through on completion of objectives Effectively delegates responsibilities when needed Consistently provides honest feedback and rewards

Ability to Learn - Shows curiosity and interest to be exposed to new situations / challenges Quickly acquires and puts into practice new knowledge, behaviours and skills

Other Skills

  • Fluent in English
  • Proficient in Microsoft Offlice such as Excel and Powerpoint

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