Director of Sales

2 weeks ago

Singapore Paradox Clarke Quay Pte. Ltd. Full time

The main responsibilities and tasks of this position are listed as, but not limited to the following:

  • Responsible for developing the commercial business plan for the hotel to drive the top line revenue for the hotel.
  • Create and implement hotel-level tactical sales plans.
  • Analyze current and potential market and sales trends towards activities to maintain and increase market share through increased business volume and rate.
  • Create and implement tactical marketing activity to generate short-term revenue and strategic marketing activity to profitably position the hotel for long-term success as well as manage the sales & marketing budget that supports all initiatives.
  • Identify opportunities to increase on-going and additional revenue streams and create value by challenging existing processes, encouraging innovation, and driving necessary change.
  • Act as the hotel's voice of the customer and communicate key issues/concerns to the management. Provide resolution to address it.
  • Develop and implement key segment strategy & managing key accounts (both existing & target) to drive performance in all market segments.
  • Organize, plan, and implement customer engagement activities to develop new and existing accounts.
  • Coach and direct the Sales & Marketing team to achieve success.
  • Develop sales goals for the team to achieve budget & market share targets.
  • Set expectation of performance for the team, assumes responsibility for work objectives initiate, focus, and monitor the efforts of the team toward the accomplishment of goals proactively acts and goes beyond what is required.
  • Monitor sales production and adjust sales activities, account coverage and sales priorities as necessary to achieve planned goals.
  • Provide guidance and feedback to help individuals develop and strengthen skills and abilities needed to accomplish work objectives.
  • Evaluate the performance of the department and make sure that evaluations are done in line with the company guidelines.
  • Identify training needs, develop improvement plan, coaching, and discipline of staff accordingly.
  • Participate in interviewing, recruiting, hiring, and training qualified housekeeping candidates.
  • Active oversight of all marketing activities for better customer acquisition and enhance customer journey. Including content creation, analytics and preparing seasonal tactical plans for the hotel.
  • Develop communications in key markets and build a strong reputation to acquire new and repeat business.
  • Capitalize on all channels and adjust channel priorities as necessary to drive business and achieve optimal mix.
  • Develop strong community and public relations by maintaining property participation in local, regional, and national trade shows, client events, and other client related activities as required.
  • Responsible for the annual manning and monthly departmental forecast and budget to meet the business objectives.
  • Participate in the preparation and delivery of monthly/quarterly/annual business reviews.
  • Participate in Weekly Sales, Revenue, Weekly Forecast Meetings and ensure that any action for the Sales and Marketing teams is well executed.
  • Be commercially aware of the market trends and business climate, keeping abreast of the political, economic, social, technological, environment and legal changes that impact on the business.
  • To perform any other duties that may be assigned by the Management.

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