Ad Ops, Campaign Operation
1 week ago
Campaign Setup
- Coordinate with account managers to gather specific campaign requirements such as campaign objective, target audience, budget and creative assets
- Set up and launch campaigns across various ad platforms including Facebook, Google Ads & Shopee on-platform ads.
- Ensure accurate implementation of campaign namings and tracking parameters to enable campaign measurement and attribution.
- Refresh creative assets (banners, videos, ad text) across ad platforms
- Regularly monitor ad delivery & troubleshoot any issues related to ad delivery and tracking
- Collaborate with account managers to continually improve the efficiency of campaign setup
Reporting
- Generate regular/ ad hoc reports following standardized templates
- Ensure the accuracy and integrity of data in the reports by conducting quality checks and data validation
- Ensure timely delivery of reports and adhere to reporting schedules
Communication & Stakeholder management
- Communicate effectively with internal stakeholders, keeping them informed of the progress of campaign launch/ refresh.
Requirements:
- Bachelor's degree
- 0-2 years (Associate) and 4 - 6 years (Senior Associate) of experience working with Facebook Ads/ Google Ads.
- Attention to details.
- Logical thinking and problem-solving skills
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