Marketing Manager, Strategic Partnerships

3 weeks ago

Singapore Airwallex (singapore) Pte. Ltd. Full time

We are looking for an experienced Partner Marketing Manager specializing in Strategic or Technology Partnerships to join our team at Airwallex. You will play a crucial role in building go-to-market plans to build awareness of our integrations and strategic partnerships, and help our customers use them to the best of their ability. This role requires a strategic thinker with exceptional communication skills and a proven track record of driving successful marketing campaigns through partnerships.

Responsibilities:

  1. Establish a scalable demand generation engine to drive brand awareness, customer acquisition, and revenue growth via key technology and strategic partners.
  2. Collaborate with cross-functional teams, including Strategic Partnerships, Product, and Marketing, to develop joint marketing initiatives and campaigns to launch new technology partnerships.
  3. Partner with the strategic partnerships team during negotiations with potential partners, ensuring favorable terms and agreements that align with the company's strategic goals.
  4. Produce compelling content that communicates the unique capabilities of key strategic/technology partners. Content can include case studies, sales readiness kits, playbooks, pitch decks, feature decks, product videos, web copy, white papers, demos and more.
  5. Develop and maintain strong relationships with priority partners, serving as the main point of contact for partnership-related marketing activities.
  6. Collaborate with the wider regional and global marketing team to ensure alignment and integration of partnership activities with overall marketing strategies and objectives.
  7. Build the tracking/ reporting framework to assess the performance of partnership marketing activities, tracking key metrics and outcomes. Identify areas for improvement and develop strategies to optimize partnership value and effectiveness.

Qualifications:

  1. Bachelor's degree in Marketing, Business Administration, or related field. MBA preferred.
  2. 5+ years of experience in partnership/alliances marketing or related roles, preferably in the fintech or financial services industry.
  3. Have a track record of launching and executing successful and impactful go-to-market launches with tech partners including branding, lead generation, and customer acquisition.
  4. Have worked in highly cross-functional teams, and have demonstrated accomplishments which showcase your ability to partner with different teams across the company.
  5. Have some experience in building messaging, positioning and are a skilled storyteller and customer-centric in your approach to marketing.
  6. Analytical mindset with the ability to interpret data and insights to inform decision-making and optimize performance.
  7. Are savvy at relationship-building with internal and external stakeholders/partners.
  8. Knowledge of the payments industry, international business, and cross-border commerce is a plus.

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