Sr Manager, Field Marketing, South APAC

3 weeks ago

Singapore London Stock Exchange Group Full time
Company description

LSEG (London Stock Exchange Group) is more than a diversified global financial markets infrastructure and data business. We are dedicated, open-access partners with a commitment to excellence in delivering the services our customers expect from us. With extensive experience, deep knowledge and worldwide presence across financial markets, we enable businesses and economies around the world to fund innovation, manage risk and create jobs. It's how we've contributed to supporting the financial stability and growth of communities and economies globally for more than 300 years.

Role description

The Senior Marketing Manager for South APAC is responsible for developing and leading a comprehensive marketing program to support sales and retention objectives. The succesful candidate will work closely with Sales and Account Management, Sales Strategy and Execution, and global Communications & Marketing teams to deliver global marketing programs tailored to local market and business needs, which holistically combine thought leadership content, media initiatives, advertising, events, and digital approaches. The role needs to ensure global Marketing & Communications resources are deployed in the efficient marketing mix, delivering maximum return on investment aligned with core business priorities.

Key responsibilities of the role include:
  • Translate global campaigns into localised market opportunity. Ensure global marketing programs are activated in the most effective and efficient way, tailoring messaging, content and channel strategy as necessary to accommodate local needs.
  • Lead all components of the market activation plan. Partner with sales, business development and marketing colleagues to craft, build, activate and measure customer-centric marketing programs to support regional growth and retention objectives.
  • Bring the brand to life. Determine how to activate the LSEG brand and its solutions in the most impactful way in market, infusing the brand and values into every marketing initiative.
  • Keep the focus on the customer. Utilise the full marketing mix to plan and implement demand generation tactics that drive awareness, interest, consideration and ultimately purchase of LSEG propositions and products.
  • Get results in a team environment. Leverage effective partnerships with cross-functional teams including strategy, content, digital, events and external partners to deliver high quality marketing programs.
  • Run the business as if it's your own. Effectively improve value of marketing tactics by regularly reporting on the success of activities, and using data to make decisions.
  • Become an expert. Maintain a strong understanding of the industry, market dynamics, customer challenges and LSEG propositions and products.
  • Lead multicultural teams. Effectively develop a team remotely and coordinate with global central teams to activate localised tactics which amplify global campaigns.
Desired education and experience
  • 10 years professional marketing or business development experience, ideally within a matrixed B2B firm. Financial markets experience is a plus.
  • Undergraduate degree in marketing or related field.
  • Fluency in English a must. Fluency in another language such as Singaporean Mandarin and/ or Malay a plus.
Required knowledge and skills
  • Validated experience working with sales teams and supporting programs to drive awareness and sales.
  • Highly motivated individual who thrives in a fast-paced and matrixed team environment and is readily adaptable to changing market and organisational requirements.
  • Ability to consistently produce results on time and within budget.
  • Strong oral, written, and verbal communication skills, with the ability to present and communicate complex information to all levels of the organization.
  • Exceptional leadership, management, interpersonal and negotiation skills.
  • Hands-on, gets-things-done approach.
  • Familiarity with the latest trends, technologies and marketing methodologies.
Additional Information
  • Senior Manager level
  • Reporting to the Field Marketing Director
LSEG is a leading global financial markets infrastructure and data provider. Our purpose is driving financial stability, empowering economies and enabling customers to create sustainable growth.

Our purpose is the foundation on which our culture is built. Our values of Integrity, Partnership , Excellence and Change underpin our purpose and set the standard for everything we do, every day. They go to the heart of who we are and guide our decision making and everyday actions.

Working with us means that you will be part of a dynamic organisation of 25,000 people across 65 countries. However, we will value your individuality and enable you to bring your true self to work so you can help enrich our diverse workforce. You will be part of a collaborative and creative culture where we encourage new ideas and are committed to sustainability across our global business. You will experience the critical role we have in helping to re-engineer the financial ecosystem to support and drive sustainable economic growth. Together, we are aiming to achieve this growth by accelerating the just transition to net zero, enabling growth of the green economy and creating inclusive economic opportunity.

LSEG offers a range of tailored benefits and support, including healthcare, retirement planning, paid volunteering days and wellbeing initiatives.

We are proud to be an equal opportunities employer. This means that we do not discriminate on the basis of anyone's race, religion, colour, national origin, gender, sexual orientation, gender identity, gender expression, age, marital status, veteran status, pregnancy or disability, or any other basis protected under applicable law. Conforming with applicable law, we can reasonably accommodate applicants' and employees' religious practices and beliefs, as well as mental health or physical disability needs.

Please take a moment to read this privacy notice carefully, as it describes what personal information London Stock Exchange Group (LSEG) (we) may hold about you, what it's used for, and how it's obtained, your rights and how to contact us as a data subject .

If you are submitting as a Recruitment Agency Partner, it is essential and your responsibility to ensure that candidates applying to LSEG are aware of this privacy notice.

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