Senior Director, Marketing

As the Senior Director-Nutrition/Juice/Dairy, you'll work to develop brand growth, creative and innovation strategy and plans to drive sustainable business growth.

The Senior Director will carry out duties equally through her/his team (including situational coaching and talent development) and individually; and interacting regularly with the global Category lead, the Regional Marketing Lead and broader regional Marketing team.

We are looking for people that have a passion for building relationships and will be proud to be a representative of our brands, are results driven and have marketing and leadership experience.

What You'll Do for Us

1. Working in partnership with Global Category Lead (GCL):

• Provides input on high-level category agenda and global brand strategy (positioning, occasions-channels, VIS, passion points, creative, innovation), based on local consumer insights.
• Recommends 3-year OU innovation projects and 2-year OU IMX campaigns to OU Mktg Lead, for proposal to Global team.
• When Lead OU for global/regional IMX campaigns and Innovation projects: Develops and aligns briefs, oversees the creation and pre-testing and recommends final project bundle.
• For local IMX campaigns and Innovation projects: Develops and aligns briefs, oversees the creation and pre-testing and approves the final project bundle.
• Defines brand calendar at OU and market level, allocating OU-controlled DME to activity types.

1. Local and Regional (lead OU) Brands:

• Develops brand strategy (positioning, occasions-channels, VIS, passion points, creative, innovation), leveraging local consumer insights to connect consumers to KO brands in unique, differentiated and competitively advantageous ways.
• Recommends 3-year OU innovation projects and 2-year OU IMX campaigns to OU Mktg Lead.
• IMX campaigns and Innovation projects: Develops and aligns briefs, oversees the creation and pre-testing and approves the final project bundle.
• Defines brand calendar at OU and market level, allocating DME to creation & activity types.
• Developing perspective on which brands should transition from local to regional, and regional to global, for input to global team.
• Supports the development of channels and in-store execution plans, supporting bottling partners and customers.
• Financial improvement (NSR, OI, margins): recommends LRP and ABP growth targets, and continuously improving metrics (e.g. weekly + drinkers, shopper basket incidence and brand equity) via performance management, learning, and course-correction.
• Your team will include resources dedicated to brand strategy, innovation strategy and creative strategy.

Qualifications & Requirements

• Bachelor's degree or equivalent work experience is required.
• Minimum 10+ years of significant marketing and leadership experience (10+ years), including leading teams of 5+ people.
• Strong preference for individuals with experience working with all relevant disciplines reporting to Category lead: innovation strategy, creative strategy, category/brand strategy.
• Experience working with marketing in the field is preferred.
• Experience working in cross-functional and cross-geographical teams is preferred.
• Nutrition, juice, dairy experience is a highly benefit but not essential.
• Ability to provide input on portfolio strategy for a category, including OU-level nuance on global brands and regional/local brand outlook.
• Ability to lead integrated brand strategy across category for regional and local brands (positioning, innovation, occasions, and general competitive opportunities).
• Ability to oversee regional and local brand creative strategy (creative ideas and execution).
• Deep consumer understanding, with a grounding in insights and analytics.
• Business/commercial acumen, including financial expertise.
• Expertise in TCCC business models and financials.
• Knowledge of:
• Product science.
• Channel and shopper marketing, including online/eCommerce.
• RGM process.
• RTM & Execution.
• Design thinking capability.
• Ability to work in Agile cross-functional teams.

Skills: Social Media; Key Performance Indicators (KPI); Digital Advertising; Branding; Category Management; Demand Generation; Quantitative Research; Marketing Strategies; Channels Strategy; Customer Insights; Market Segmentation; Qualitative Research; Microsoft Office; Strategy Development; Commercialization Strategies.