Head of Marketing

2 days ago

Singapore SKINLAB THE MEDICAL SPA PTE. LTD. Full time
Roles & Responsibilities

We are looking for an execution-focused Head of Marketing to lead all marketing activities across our group brands: Medi-Beauty Salon, Aesthetics, Scalp & Hair Growth, GP Clinic, and Women's Health. This is a strategic and execution-driven role where the candidate will be responsible for building brand presence, driving customer leads, and ensuring measurable business growth.

Job Responsibilities
  • Develop and implement marketing plans for each brand with clear lead generation targets.
  • Balance brand-building and performance marketing to ensure consistent customer inflow.
  • Identify SME-friendly, cost-effective marketing opportunities (local campaigns, digital ads, partnerships.
  • Build strong and differentiated brand identities for each service line.
  • Ensure consistent messaging, visuals, and customer engagement across all platforms.
  • Drive customer trust and loyalty through impactful storytelling and campaigns.
  • Oversee digital channels (social media, SEO/SEM, website, CRM) to bring in high-quality leads.
  • Create campaigns that directly convert to bookings, visits, and sales.
  • Track leads, monitor conversion funnel, and continuously optimise campaigns for ROI.
  • Lead marketing team and guide their day-to-day activities.
  • Manage external agencies/freelancers for creative, digital, and PR work.
  • Work closely with clinic/salon managers to align marketing with business needs.
  • Set clear KPIs (leads generated, cost per lead, brand awareness metrics).
  • Provide monthly performance reports with actionable insights.
  • Own the marketing budget and ensure efficient spend.
Job Requirements
  • Degree in Marketing/Business or related field.
  • Minimum 8 –10 years of marketing experience, preferably in healthcare, beauty, or wellness sectors.
  • Proven ability to grow customer base and brand presence with limited resources.
  • Strong grasp of digital marketing, social media, and performance campaigns.
  • Ability to think strategically while being hands-on with execution.
  • Excellent communication, creativity, and leadership skills.
Tell employers what skills you have

CRM
Lead Generation
Aesthetics
Budgets
Leadership
Advertising
Social Media
Healthcare
Marketing Strategy
Customer Engagement
Marketing Communications
Marketing
Strategy
Content Marketing
B2B
Public Relations
Project Management
Digital Marketing
Storytelling
Brand Awareness

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