Director of Mobile Advertising and Monetization

4 weeks ago

Singapore EWP PTE. LTD. Full time
Roles & Responsibilities

Responsibilities:

-Conduct high-level business communications with clients to expand company business in the mobile gaming and applications industry, including advertising placement, monetization, and store services;

-Develop and implement advertising and monetization strategies for mobile games and applications to drive company growth and performance;

-Establish and maintain strong relationships with local Singapore companies, as well as global mobile gaming platforms and ad networks such as Google, Facebook, Unity, etc.;

-Oversee the execution of digital marketing strategies, including app store optimization (ASO), user acquisition campaigns, and in-app promotional activities, ensuring alignment with company objectives;

-Lead a team to monitor, analyze, and report on the performance of mobile advertising and monetization campaigns, making data-driven decisions to optimize results;

-Collaborate with internal teams to drive product development and improvement based on market trends and user feedback.

Requirements:

-5+ years of work experience, with a solid background in mobile gaming or applications advertising and monetization;

-Proven experience in digital marketing within the mobile gaming or applications industry, including ASO, user acquisition, and marketing analytics;

-Strong business negotiation and communication skills;

-Familiarity with processes and strategies of digital marketing platforms such as Google, Facebook, Unity, etc.;

-Proven track record of successfully leading a team and driving results;

-Prior experience in operating health-related mobile tool applications is a plus.

Tell employers what skills you have

Business Negotiation
Mobile Advertising
Mobile Games
Digital Marketing
Communication Skills
Monetization
Driving Results
Product Development
Facebook
Marketing Analytics

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