Digital Marketing Specialist

4 weeks ago

Singapore CAREER CRAFT PTE. LTD. Full time
Roles & Responsibilities

We are seeking motivated and dynamic individuals to join our new business unit. This role is

ideal for individuals who are passionate about personal growth through building a career in

the finance industry. We are seeking multiple digital marketers, either as an executive or manager (for experienced candidates), or a management trainee for fresh graduates.

As a Digital Marketing Executive, you'll drive brand awareness, customer engagement, and lead generation through online channels. You'll strategize, execute, and optimize campaigns across platforms like social media, email, websites, and search engines—turning clicks into conversions. You will play a pivotal role in building brand credibility, generating qualified leads, and educating clients through digital channels. You'll craft campaigns that resonate with investors, clients, and stakeholders—balancing creativity with compliance.

Continuous on-the-job training is in place to support you You will be working with leaders

and senior team members to understand client needs, provide support, and contribute to

overall client satisfaction and business growth. Look forward to being groomed in the area of

specialization and building a career from here.

What you will be doing (Job Description)

· Develop targeted campaigns for financial products like loans, insurance, investment portfolios, and wealth management

· Manage SEO and SEM strategies to boost visibility for financial services and drive organic traffic

· Create content that simplifies complex financial concepts for blogs, newsletters, and social media

· Run paid ad campaigns on platforms like Google Ads and LinkedIn, focusing on lead generation and ROI

· Monitor analytics to track engagement, conversion rates, and campaign performance

· Ensure compliance with financial regulations in all digital communications

· Collaborate with product, legal, and compliance teams to align messaging and strategy

Required skills and Qualifications

· Qualifications: Applicants must have completed an "A" Level, a Local diploma, or a

· Bachelor's Degree in Marketing, Finance, Communication

· Strong grasp of financial terminology and consumer behaviour

· Experience in Google Analytics, Meta Business Suite, and CRM platforms

· Exceptional communication and interpersonal skills.

· Knowledge of regulatory standards in financial advertising (MAS guideline and regulations)

· Excellent copywriting and storytelling skills for financial audience

· Previous experience in banking, insurance, or fintech is advantageous

· but not mandatory

· Able to work independently while also contributing effectively to a team

Perks & Benefits


• Competitive starting salary


• Annual Leave – Leave entitlement to support work-life balance


• Flexible Benefits – A Customizable benefits package to suit individual needs


• Competitive Performance Bonus – Rewarding contributions and achievements


• Professional Development – Opportunities for career growth, training, and career development


• Supportive Work Environment – Collaborative and inclusive culture that values

teamwork and innovation

**We regret that only shortlisted candidates will be notified.

Your Profile will be kept in our database for more career opportunities.

We wish you all the best in your job search.

EA personnel: Ong Ping Tiong

EA personnel Reg No: R25127323

EA License No: 24C2562

Tell employers what skills you have

CRM
Lead Generation
Digital Media
SEM
SEO campaigns
Social Media
Web Marketing
Customer Engagement
SEO techniques
Loans
Content Marketing
Marketing SEO
Digital Marketing
Consumer Behaviour
Google Ads
Storytelling
Facebook
Google Analytics
SEO
Brand Awareness

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