Head of Market, Sensory

Roles & Responsibilities

About Symrise AG

Symrise is a global supplier of fragrances, flavors, food, nutrition, and cosmetic ingredients. Its clients include manufacturers of perfumes, cosmetics, food and beverages, pharmaceuticals and producers of nutritional supplements and pet food. Its sales of approximately € 5.0 billion in the 2024 fiscal year make Symrise a leading global provider. Headquartered in Holzminden, Germany, the Group is represented by more than 100 locations in Europe, Africa, the Middle East, Asia, the United States and Latin America.

Symrise works with its clients to develop new ideas and market-ready concepts for products that form an integral part of everyday life. Economic success and corporate responsibility are inextricably linked as part of this process.

Symrise – always inspiring more …

Head of Market, Sensory & Consumer Insights, APAC

As the Head of Market, Sensory & Consumer Insights for APAC, your role revolves around understanding consumer behaviours, preferences, market trends to support and drive strategic decision making within the organisation. From Market Research, Sensory Analysis, Trend Monitoring lending support to the consumer insights as well providing leadership guidance to MSCI teams with cross functional collaboration with internal & external stakeholders to develop & thrive in a fast-paced dynamic environment.

The Position:

• Drive the regional MSCI activities to enable the delivery of the regional commercial plans (IGP/AOP based & customer projects), by ensuring strong alignment with the Business Units and Commercial teams.
• Align, adapt, further develop, and implement MSCI use of resources, tools, and methods to add most value to the business, based on existing best practice and external emerging advances
• Manage and develop the regional MSCI team that is responsible for:

1. Guiding development of winning flavors and optimization of flavor portfolio
2. Providing project teams and customers with understanding and measurement of the role of sensory properties in drivers of liking, consumer perception and consumer's behaviors
3. Achieve and maintain satisfaction by internal stakeholders and customers with the quality of output, demonstrated by readiness of stakeholders to support research and adopt outcomes, and by the generation of repeat and/or new business
4. Identify, capture, manage and maximize access to key MSCI knowledge resources
5. Optimize and align the APAC MSCI Budget with the APAC strategic agenda and ROI
6. Guiding the APAC R&T innovation pipeline

• Define and co-lead with R&T and our Category team a proactive agenda for assessing new consumers' added value flavor experiences during eating to guide future flavor design and technologies
• In collaboration with other regional MSCI Heads across the globe, playing a critical role as APAC representative in the Global MSCI agenda linked to Global initiatives, as well as defining & driving Global Sensory & Consumer understanding themes.

The Ideal Candidate:

• Potential strong candidates who have extensive years of exposure within an MSCI background of more than 10 years with excellent technical knowledge in Sensory & Consumer Insights including a research background with strong industry understanding of Food Science, Flavors Chemistry & Human Perception
• Candidates who have stints in the flavor industry or holding positions in related food ingredients industry is an added advantage
• Possess strong proven track record in leadership qualities having managed diverse teams in a global matrix organisation
• Analytical, creative, and decisive in problem solving to yield optimal and pragmatic solutions
• Possess a positive, team player and energetic attitude with an entrepreneurial spirit while able to work well in a fast-paced working environment
• Excellent at Project Management, Communications, enjoys interacting and forming relationships with partners to enable working through influence
• Comfortable working with data and familiar with Microsoft Office Suite (Excel, PowerPoint etc).

Tell employers what skills you have

Market Research
Sensory Evaluation
Creative
Excellent Communication Skills
Leadership
Ingredients
Microsoft Office
Collaboration
Trend
Analytical Skills
Qualitative Research
Consumer Insights
Problem Solving
Chemistry
Project Management
Consumer Behaviour
Flavors
Food Science
Team Player
strategic decision-making

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