Manager, Marketing, Hips, APAC

Roles & Responsibilities

This role is responsible for providing marketing direction in APAC for the Knee / Hip business, leading the development and execution of comprehensive and effective marketing plans to achieve Zimmer Biomet's revenue, market share and margin growth objectives and optimizing market opportunities across the APAC region.

This role will work with global, regional and market leadership teams to deliver on strategic priorities and continuously improve business performance by:

• leading and managing the new product launch process, clearly defining pre- and post-launch strategies and tactics and closely tracking launch executions at local level
• identifying customer needs and proactively working with the Global Business Unit to ensure unmet needs in APAC are incorporated in global new product developments
• working effectively cross-functionally, to manage the segment product and technology portfolio, driving top-line growth and maximizing margin gains; and
• supporting the APAC Marketing and BU leaders in the preparation of Market Models, Strategic Plan, Annual Operating Plan, regional and corporate reports, and competitive updates.

Principal Duties and Responsibilities

Strategy / Business Plan / Budget / New Product Launch Management

Develop, implement and review portfolio strategies and support tactical execution by assisting in establishing local launch plans including promotional activities, pricing, targeting and positioning. Lead, guide and align inputs from countries for segment Market Models, Strategic Plan, Annual Operating Plan budgeting and periodic updates. Work closely with Global Business Units (GBUs) and regional functions such as Pricing, Medical Education, Training, Clinical Affairs, Regulatory Affairs, Legal to drive implementation of the segment strategies.

Business Reviews

Conduct regular business reviews with local team to analyze sales trends, performance versus market growth, key account management and identify market gaps/needs, issues and business opportunities and ensure communication thereof to the GBUs and other relevant departments.

Segment Direction / Share and Reapply / Identification of Needs and Gaps

Establish and proactively communicate clear regional segment needs, gaps, strategies and execution to corporate and headquarter functions, the local Marketing team and country BU leads. Initiate and build strong working relationships between Global Brand and local Sales and Marketing. Facilitate sharing & application of best marketing concepts and strategies within the region and encourage discussions and exchange on general topics.

Ongoing Market and Product Support

Work with local marketing, distributors, sales associates, corporate departments and external customers on a regular basis and enhance the awareness and understanding of products, strategies and procedures through consistent and targeted communications.

Field Work / Conferences / Regional Customer Relationships

Participate in conventions and professional exhibitions to represent the company and to remain aware of product requirements and new market opportunities. Develop and maintain technical expertise and contacts with key surgeons and customers by observing surgery, attending medical/scientific meetings, presentations, and seminars while gathering competitive information and providing support for competitive account conversion.

Forecast / Projections / E&O Management

Work with regional Finance and local organizations to improve projection accuracy by identifying opportunities and threats in a timely manner and preparing long range, annual, quarterly, and monthly forecasts for each product line. Analyze forecast variances and recommend corrective actions to minimize future back orders or potential obsolescence. Review forecast for product requirements and originate plans and objectives to continually be competitive with or ahead of market needs.

Training & Education (Internal & External)

Work closely with Training and Medical Education teams to develop salesforce and HCP education programs that are aligned with the Global and Regional segment strategy.

This is not an exhaustive list of duties or functions and may not necessarily comprise all of the "essential functions".

Expected Areas of Competence

• Strategic, analytical and result oriented with a can-do attitude in problem solving.
• Flexibility to re-prioritize tasks as needs change.
• Excellent English oral and written communication skills.
• Experienced in cross-cultural and matrix environments.
• Outstanding interpersonal skills, with ability to motivate and engage counterparts and realign diverting opinions and needs.
• Ability to establish and maintain a positive rapport with country marketing, sales and KOLs through written, verbal and personal contact.
• Highly motivated with a demonstrated ability to work autonomously and as part of a team.
• Ability to absorb technical information and to present it succinctly in an educational forum.
• Excellent personal time management/personal planning skills and willingness to work flexible hours.

Education / Experience Requirements

• Bachelor's degree (preferably in marketing) or MBA.
• Excellent understanding of the orthopedics market environment through customer contact, literature, seminars and other educational programs.
• Min of 5 years of work experience in product management and marketing, with at least 3 years' experience in a Regional Marketing role required for full manager position.

Travel Requirements

Around 30%.

Tell employers what skills you have

Work Autonomously
Regulatory Affairs
Surgery
Customer Contact
Customer Relationships
Targeting
Exhibitions
Strategy
Product Management
Key Account Management
Medical Education
Pricing
Field Work
Product Launch

---