Manager, Regional Marketing

Roles & Responsibilities

Overall Responsibilities

The Manager, Regional Marketing plays a pivotal role in working together with the business unit head and alongside with regional team to develop and implement marketing strategies, with a major focus on offline retail but not limit to online program to drive licensee sell in, retail programs, retail pop-ups and products sell-through for the Licensed Property (brand) which will be align with the regional strategy as set out by the Licensor.

Main Responsibilities

Brand Management

• In consultation with business unit head and work alongside with regional franchise to develop and implement marketing campaign in line with the set market strategic with a strong focus on offline activation but not limit to online retailer program to drive licensee sell in, retail programs and products sell-through.
• Plan, oversee and execute all on-ground marketing initiatives set forth – mall events, pop-up, retailer activation etc.
• Responsible for gathering all franchise update and relevant download to the local team (Sales & Creative)
• Development of presentation proposal, brand deck update to be used in marketing pitch.
• Identify trends/opportunities across all marketplace channels to drive retail sell thru.
• Measure and analysing the results and effectiveness of each campaign to identify insights that can improve future campaign performance by assessing against goals (ROI and KPIs).
• Stay up to date with market, consumers & competitors.

Marketing & Retail Management

• Measure and analyse the results and effectiveness of each campaign to identify insights that can improve future campaign performance by assessing against goals (ROI and KPIs).
• Oversee flow of event implementation in all aspects and ensure proper implementation.
• Ensure consistent usage of marketing materials, templates, retail promotions to support events/product launch/promotions at retail.
• Coordinate all campaign launch to ensure all timelines are met by working with all relevant parties internally and externally (agencies, stakeholders, creative team etc.)
• Propose, seek approvals and monitor event budgets (P&L); seek approvals from Regional Franchise
• Post-campaign report & analysis to deliver reports on the performance of all marketing projects.
• Any other responsibilities assigned, as relevant.

Brand Visibility at Retail

• Align with local market strategy, formulate retail marketing strategies to drive retail touchpoints with key retailers. This will include marketing materials, templates, retail promotions to support product launch/ promotions at retail, as well as leading up retail meetings.
• Full visibility of licensee listing, category and product development to work on retail business planning.
• Monitor retailer feedback on licensed products and address issues with the Sales team and/or licensee, as appropriate.
• Coordinate with various stake holders (Licensor, Licensee, retailer, PLS creative and BA team) on setup and maintenance of any permanent retail corners.
• Standardize look for all retail corners and Point of Sales Materials and ensure product visibility for all licensed brands and product categories.
• Ensure Creative & BA approvals on all retail corner designs and POP materials.

Qualifications

• A Diploma in Marketing or any equivalent field with minimum 4 – 5 years' experience in retail/ marketing or related industry experience across South East Asia.
• Candidates with consumer product licensing marketing experience or a retail background specializing in consumer products.
• Fluent in written and spoken English
• Good working knowledge of MS Office – Excel, Word, Outlook, PowerPoint
• Well organized and pro-active with excellent attention to detail
• Ability to perform in a fast-paced and dynamic environment
• Skilled at fostering positive relationships and communicating effectively with partners across all organizational tiers
• Excellent communication skills (written and verbal) and people management skills
• Must be willing to travel within SEA region (once every 2 months).

Tell employers what skills you have

Excellent Communication Skills
Licensing
Budgets
Leadership
Product Marketing
Marketing Strategy
Consumer Products
Marketing Communications
Marketing
Strategy
Content Marketing
Business Planning
Digital Marketing
Brand Management
Integrated Marketing
People Management

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