Copywriter (/Content Writer)
1 week ago
The copywriter is to produce written content topromote branding and campaigns. He/She is to ensure a balancebetween creative execution and attention to detail. He/She is tocollaborate closely with the creative team to ensure that thecontent matches the tone and voice of thebusiness.
Responsibilities:
- Develop creative concepts across allchannels.
- Produce effective copy for brandingand campaigns across channels from print, digital, social and videocommunications.
- Write copy from conceptthrough to completion with input from client, agency team, andself-initiated research.
- Write in a variety ofstyles and voices and ensure consistently high standards ofwork.
- Be organised and complete all assignedwork on brief, on time and regularly report the status of projectsto your supervisor.
- Conduct interviews withclients and their recommended stakeholders to draw valuableinsights and information.
- Brainstorm ideas forcontent and campaigns with your creative team members.
- Participate in creative pitches with the aim to win andcontribute to new business activities of the agency.
- Be self-motivated to actively listen to and acceptfeedback, and balance this with the ability to present contentstrategy and creative copy confidently.
- Staying up-to-date on industry trends and best practicesincopywriting.
- A Bachelor's Degree in Journalism,Communications, Advertising and Marketing or equivalent
- Minimum 2 years of copywriting experience.
- Applicants with more years of experience may also beconsidered for a more senior copywriting position.
- A flair for creative copywriting and/or contentstrategy.
- Proficient in writing, includingsyntax, spelling, and punctuation.
- Must have aportfolio of relevant work.
- Able to write in avariety of tones and styles to meet the requirements of theclients.
- Good communication and presentationskills.
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