Copywriter / Content Writer

1 week ago

Singapore STRADA VISUAL LAB PTE. LTD. Full time

**WHO WE ARE.**

Strada Visual Lab is a boutique advertising, design and publishing firm that’s all about the people. ‘Strada’ is Italian for ‘road’, a nod towards many of the awesome clients in the automotive world we’ve been able to work with. But more than that, ‘strada’ also refers to directions we take in life and for us, it’s been a thrilling 14-year journey that’s taken us down some unforgettable paths.

At Strada, there are no suits or creatives. Instead, we’re a **team of hybrid creatives **who value our clients’ needs just as much as coming up with exciting and compelling content.

We’re always on the lookout for like-minded individuals who are driven self-starters, fuelled by passion for their craft, and that all-addictive team synergy. If you think you’ve got what it takes, get clicking below

**THE JOB.**

We’re looking for an entry to mid-level copywriter / content writer to join the creative team at Strada Visual Lab full-time. If you’re fast, versatile, and willing to explore a variety of writing styles, we’d love to have you on board.

**THE SCOPE.**

Assist in a variety of copywriting, content writing, editing and proofreading tasks, including:
**Social Media Content **_(e.g. social media posts, IG/Tiktok captions.) _
- Create compelling copy and captions to send an accurate message for each post
- Inspire thought and action through short form copy and captions
- Write scripts for shorts, reels and videos

**Advertising Collaterals **_(e.g. print ads, digital ads, OOH, etc.) _
- Create compelling headlines and copy to capture attention of target audience
- Identify clients’ needs and generate content to address concerns
- Editing and proofreading tasks
- Assist in the conceptualisation process with the Design team, including taking part in brainstorming sessions, etc.
- Assist in any pitch work required

**Marketing Collaterals **_(e.g. brochures, websites, social media posts, etc.) _
- Ideate and write original and creative content for a variety of platforms
- Optimise social media content (through language, message, tone) to appeal to target audiences
- Conduct keyword research and using SEO (Search Engine Optimisation) best practices to increase traffic to websites when necessary
- Editing and proofreading tasks
- Stay ahead of the latest social media trends and contribute ideas

**Editorial Content **_(for clients in publishing) _
- Produce branded content and articles catered to relevant target audiences to drive engagement/views
- Come up with compelling topic ideas
- Assist in tracking and documenting published/scheduled articles on Google Sheets, should clients require it
- Assist in SEO optimisation process for articles, when necessary

**Miscellaneous Tasks**
- Client management (when required)
- Social media content planning for specific projects (when required)

**THE REQUIREMENTS.**
- Possess excellent writing/editing skills in English
- Comfortable with both short and long form copy
- Able to withstand reworking and revisions of drafts
- Versatile team player with excellent time-management skills
- Experience writing technical topics (e.g. finance, automotive) a plus
- At least 2 years of experience working as a content writer, copywriter or similar, OR
- Fresh graduate from relevant field of study with strong CV and writing portfolio

**FURTHER INSTRUCTIONS.

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