Digital Brand Manager

2 weeks ago

Singapore SANDBAR PTE. LTD. Full time
Roles & Responsibilities

Job Title - Digital Brand Manager

Job Description & Requirements

Marketing and Communications Executive

Sandbar swimwear is an exciting rapidly growing Singapore start up in sustainable fashion. Set up by passionate divers and entrepreneurs, Sandbar makes family swimwear from recycled plastic bottles and pre consumer waste.

In addition for every item sold, ocean conservation partners are funded to remove 1 KG of plastic waste from our oceans.

Sandbar is disrupting the local and international markets with a family friendly, sustainable concept that is growing fast. With launched 3 stores across Singapore, Sandbar is now expanding internationally.

As such, they are looking for a Digital Brand Manager that is looking to work within a dynamic growth minded team.

Expect your role to grow with as Sandbar continues on an exciting journey of expansion. In conjunction with the management team the Digital Brand Manager will be helping to create, define and execute their brand and tone of voice across the market.

Want to be part of something refreshing and world changing? We are looking for a Singaporean or PR with passion for the ocean and with an interest in sustainability, that wants to be part of our global business story.

Responsibilities

  • Create, develop and implement online marketing, branding and advertising strategies
  • Plan, develop, schedule and manage Sandbar's digital presence across social media, paid adverts, website and e-commerce platforms.
  • Working together with the management team, help to implement online sales campaigns and digital marketing plans to stimulate new customer acquisition and repeat purchase online.
  • Creating full campaign calendar across the year
  • Create online marketing materials, including Banners, Lookbooks and Newsletters working alongside our media partners to select images and create graphics for articles.
  • Design and schedule email marketing
  • Creating high touch events for product launches
  • Collaborating with our ocean conversation teams
  • Collaborating with our our luxury resort partners
  • Identifying new promotional partners and like minded companies for collaborations
  • Writing for editorial and advertorial articles and selecting lifestyle photography to feature f
  • Blogs, SEO guidance and execution
  • Assist in all other marketing activities

Requirements

  • 5+ years of experience in digital marketing
  • Bachelor's degree or diploma from reputable institutions in marketing, business or communications.
  • Must be able to create, direct and execute branding and advertising campaigns on mulitple platforms such as social media, META, Google, email marketing Etc
  • Adobe creative suite skills or Canva
  • Use of analytic tools to understand and improve performance
  • Able to work against growth budget and growth KPIs
  • Email marketing tools eg Klaviyo are also necessary
  • Experience in retail markets and strong media contacts will have an added advantage
  • Organized and highly motivated, fast learner
  • Excellent communication skills in writing and oral presentation in English
  • Strong interest in sustainability
  • Ability to be self motived, solutions focused and proactive in driving results
  • Strong work ethic, wilingness to take on feedback and grow
  • Prepared to work in a start up environment.
  • This is a long term position for someone to grow a team and become a shareholder a we grow.

Please apply with your CV and and any contactable references if available.

We will be closing applications for this opportunity in September and begin to interview right away so do apply quickly if you want to meet and be part of our exciting and fast paced team

Tell employers what skills you have

Excellent Communication Skills
Sustainability
Editorial
email marketing tools
Social Media
Marketing Strategy
Customer Engagement
Email Marketing
Adobe Creative Suite
Canva
Strategy
Digital Marketing
Brand Management
Budgeting
Google Ads
Google Analytics
SEO
Scheduling
creating adverts
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