Performance Planner

1 week ago

Singapore OMD SINGAPORE PTE. LTD. Full time
Roles & Responsibilities

Scope of role:

The role sits within OMD's performance team. The team has a market-leading position in implementational / executional management. As a performance planner, you will be tasked with the planning, optimization and activation of digital campaigns.

Reporting Structure:

You report to the Performance Director / Performance Manager in the team.

Key Responsibilities:

  • Plan, setup and manage all digital advertising channels primarily Paid Search (Google Ads, Bing Ads), TikTok and Facebook Ads Manager
  • Monitor and optimize channels and campaigns to achieve business objectives with efficiencies and scale
  • Assist in the preparation and rationale of performance marketing recommendations and annual plan presentations
  • Ensure budgets are tracked and spent efficiently
  • Perform data analysis and provide thought leadership based on consumer insights where relevant
  • Comfortable dealing with numbers and dealing with technology platforms, ability to articulate and put together sound recommendations
  • Develop and update client performance reports and analyse and format data, gather costs, supply insights and commentary.
  • Clear verbal and written communication skills
  • Competency with figures and simple calculations - including pivot tables, charts and formulae
  • Use Microsoft Excel to manipulate data and create client facing reports for Search, Display, YouTube, Social
  • Own budget planning & tracking (media finance) for the campaigns under your belt

Required Skills:

  • Minimum 1 year of SEM activation and optimization experience
  • Minimum 1 year of Social Ads setup experience
  • Minimum 1 year of planning experience, with exposure in omnichannel (Programmatic, Offline, etc.) planning considered a plus
  • Basic experience of pulling Campaign Manager Floodlight reports is required
  • Knowledge of Programmatic (DV360, TTD) media planning and setup is a plus
  • Attention to detail is a must; accuracy in work is the top KPI
  • Able to articulate and communicate clearly and persuasively
  • Able to multitask and manage expectations of multiple stakeholders
  • Digital savvy, with specific proficiency at MS Suite: Excel, Word, PowerPoint
  • Excellent verbal and written communication skills

Personal Attributes:

  • Strong attention to detail
  • Prior experience in a media agency preferred
  • A 'Can Do' attitude
  • Tenacious
  • Business savvy
  • Persuasive
  • Ability to present and communicate ideas in a coherent and effective manner
  • Great interpersonal and communication skills internally, with media owners and clients
  • Be a proactive self-starter and ability to handle multiple tasks in a fast-paced environment under tight deadlines
Tell employers what skills you have

Budgets
Able To Multitask
SEM
Data Analysis
Planner
Approachable
Thought Leadership
Attention to Detail
Articulate
Adaptable to Changes
Performance Management
Calibration
Corporate Communications

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