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(Senior) Marketing Executive
2 months ago
Brand Development, International Bakery Division
(BreadTalk, Toast Box, Thye Moh Chan, Wu Pao Chun, Butter Bean)
Job Description
OVERALL:
· Key liaison to support Operations team for in-store marketing collaterals
· Point of contact with landlords, vendors, agencies, printers, production houses and other communication partners
Campaign Management
· Support in A&P related activities from start to end, to include Above-the-Line, Below-the-Line, Digital and In-store collaterals
· To garner adequate mall presence for new outlets and constantly drive consideration by working closely with landlords
· Budget and timeline management
Retail Implementation
· To work closely with the Creative and VM team on new store openings and renovations with regards to marketing collaterals and store displays
· Ensure up-keeping of store collaterals
Any Other Business
- Preparation of Campaign and Monthly Reports
- Other administrative duties as required
Requirements
- Minimum Diploma in Marketing or other related disciplines
- 2 - 3 years of relevant marketing experience in FMCG, F&B, fashion, retail industry
- A positive attitude and willingness to take on new challenges and responsibilities
- Excellent communication and interpersonal skills
- Well-organized and good with timelines
Tell employers what skills you have
Market Research
Microsoft Office
Advertising
Social Media
Interpersonal Skills
Landlords
FMCG
VM
Marketing
Digital Marketing
Bakery
Brand Development
Adobe Photoshop
Brand Awareness