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digital media marketing manager

2 months ago

Singapore KOVILPATTI PEANUT CANDY FOODS (S) PTE. LTD. Full time
Roles & Responsibilities

Digital Media Marketing Manager plays a pivotal role in managing and executing a company’s digital marketing strategies to drive brand awareness, engagement, and conversions. Their responsibilities typically include:

1. Strategy Development
  • Develop comprehensive digital marketing strategies aligned with business goals.
  • Identify target audience segments, analyze competitors, and set campaign objectives.
  • Collaborate with cross-functional teams to ensure marketing initiatives support the broader business strategy.
2. Campaign Planning and Execution
  • Plan, execute, and manage digital marketing campaigns across multiple platforms (e.g., social media, email, search engines, display ads).
  • Coordinate content creation, including graphics, videos, blogs, and other media.
  • Monitor the success of campaigns, adjust strategies as needed to improve performance.
3. Social Media Management
  • Oversee all social media accounts, plan content calendars, and drive community engagement.
  • Create and curate content to enhance brand visibility and increase followers.
  • Respond to customer interactions, comments, and messages in a timely and professional manner.
4. SEO and SEM
  • Optimize website content and structure for search engines (SEO) to improve organic search rankings.
  • Manage pay-per-click (PPC) advertising campaigns (e.g., Google Ads, Facebook Ads) to drive traffic and conversions.
  • Analyze search engine data to inform future SEO and SEM strategies.
5. Content Marketing
  • Develop and implement a content marketing strategy, including blog posts, e-books, videos, and infographics.
  • Ensure content is relevant, engaging, and tailored to target audiences.
  • Collaborate with content creators and designers to maintain a consistent brand voice.
6. Analytics and Reporting
  • Use digital marketing analytics tools (e.g., Google Analytics, SEMrush) to measure performance.
  • Track key performance indicators (KPIs) such as traffic, engagement, conversion rates, and return on investment (ROI).
  • Provide regular reports and insights to management, highlighting successes and areas for improvement.
7. Email Marketing
  • Design and execute email marketing campaigns to nurture leads and engage with customers.
  • Segment email lists and personalize content to improve open rates and click-through rates.
  • Analyze email campaign performance and make data-driven improvements.
8. Budget Management
  • Develop and manage the digital marketing budget, allocating resources to various campaigns and tools.
  • Track expenses and ensure campaigns are cost-effective and within budget constraints.
9. Collaboration with External Agencies
  • Work with external marketing agencies, freelancers, or influencers to extend the brand’s reach.
  • Manage relationships with vendors and negotiate contracts when necessary.
10. Trend Monitoring
  • Stay up-to-date with the latest digital marketing trends, tools, and technologies.
  • Innovate and implement new strategies based on industry best practices and evolving consumer behavior.
11. Customer Relationship Management (CRM)
  • Use CRM tools to track customer interactions, behavior, and feedback.
  • Develop targeted campaigns to foster customer loyalty and retention.

A Digital Media Marketing Manager plays a critical role in shaping the brand's online presence, driving digital growth, and ensuring a competitive edge in the marketplace.


Tell employers what skills you have

Strategy Development
Marketing Strategy
Relationship Management
Email Marketing
Social Media Management
Organic Search
Google Analytics
SEO
Marketing Analytics
Brand Awareness