Social Media and Marketing Executive

2 months ago

Singapore ASDOR DIGITAL PTE. LTD. Full time
Roles & Responsibilities

About Us:

Join our dynamic social media e-commerce marketplace platform, a company with immense growth potential. We’re seeking a driven Social media and Marketing Executive to play a crucial role in our expansion and success.


Key Responsibilities:

Social media and Marketing Strategies and Operations:

  • Develop and implement data-driven marketing strategies to enhance brand visibility and engagement across social media platforms.
  • Manage and optimize multi-channel campaigns, focusing on user acquisition, retention, and brand growth.
  • Conduct in-depth market research to identify emerging digital trends and competitive positioning.
  • Collaborate with cross-functional teams to refine product offerings based on audience insights and industry trends.
  • Analyze performance metrics and user feedback to continuously improve campaign effectiveness and drive brand awareness.


Marketing Campaigns:

  • Strategically design and execute multi-channel marketing campaigns (with a focus on digital and social media) to drive brand growth and audience engagement.
  • Develop compelling content and promotional assets, including social media calendars, targeted ads, and creative visuals, aligned with the brand's voice and objectives.
  • Leverage data analytics to monitor, evaluate, and adjust campaign performance in a real time, ensuring continuous optimization and maximum impact on key metrics like engagement and conversions.


Merchant Acquisition:

  • Strategically identify and attract new merchants to enhance platform offerings, leveraging market insights and targeted marketing campaigns.
  • Collaborate with marketing and operations teams to develop and implement seamless onboarding strategies, ensuring long-term success and engagement for new merchants.
  • Build and maintain strong, collaborative relationships with key merchants, providing continuous support, driving co-marketing initiatives, and addressing their evolving needs to ensure mutual growth and success.


Influencer Acquisition:

  • Strategically identify and engage influencers whose content and audience align with our brand values and marketing objectives, enhancing visibility and credibility.
  • Develop and manage collaborative partnerships with influencers, coordinating content creation and campaigns that resonate with target audiences across social media platforms.
  • Negotiate and structure influencer agreements that drive mutual growth, ensuring successful campaign execution, brand alignment, and measurable impact on key marketing metrics.


Collaboration & Reporting:

  • Collaborate with internal teams and external partners, including merchants, influencers, designers, and videographers, to ensure cohesive execution of marketing strategies that align with business objectives.
  • Coordinate with external agencies and vendors to optimize campaign execution, ensuring seamless integration of creative assets and messaging across all channels.
  • Prepare and present insightful reports on marketing performance and key metrics to stakeholders, using data analytics to guide decision-making, refine strategies, and drive continuous improvement in campaign effectiveness and business growth.


Qualifications:

  • Singaporean & PR applicants are welcome.
  • Bachelor’s degree in Marketing, Business Administration, or a related field.
  • Demonstrated success in sales and marketing roles, with a focus on driving growth.
  • Experience in merchant and influencer acquisition is highly desirable.
  • Strong proficiency in digital marketing, social media strategies, and advertising techniques.
  • Excellent communication, negotiation, and interpersonal skills.
  • Analytical mindset with the ability to derive actionable insights from data.
  • Proficiency in Microsoft Office Suite.
  • Knowledge of live streaming and additional languages is a plus.
  • To better align the "Skills" section with the marketing-focused, strategic approach emphasized in the previous content, you can refine the phrasing to highlight marketing expertise, collaboration, and data-driven thinking. Here's an improved version:
  • Key Skills and Competencies:
  • Strategic thinker with a strong ability to analyze market trends and develop innovative marketing solutions.
  • Creative problem-solver with a focus on driving brand growth and audience engagement through data-driven insights.
  • Excellent organizational and multitasking skills, adept at managing multiple campaigns and projects in a fast-paced environment.
  • Self-motivated and capable of working independently, while fostering effective collaboration across teams and external partners to achieve business goals.

Tell employers what skills you have

Microsoft Office
Social Media
Interpersonal Skills
Multitasking Skills
Marketing
Content Marketing
Digital Marketing
Social Media Marketing
Facebook
Brand Awareness

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