Marketing Automation and Operations Specialist

1 week ago

Singapore ASCENTIAL (SINGAPORE) PTE. LIMITED Full time
Roles & Responsibilities

We're looking for a Marketing Automation and Operations Specialist (6 Months FTC) to join our team in

Singapore as part of our Marketing function.

Your Role: You will be the go-to person for the Money20/20 Asia Marketing team for the delivery and execution of

digital marketing campaigns on Marketo and acts as the key link between the brand and the key functions of the

Ascential Digital Marketing team. This role reports to the Ascential Marketing Automation Manager with a dotted line to

the Operations Marketing Manager and to the Money20/20 Asia Marketing Director.

Key Responsibilities

● Lead the development and execution of the email marketing programs, including audience, program creation,

testing, scheduling and deployment, with ongoing evaluation for continuous improvement.

● Oversee the setup, timely delivery, and specification compliance of creative and digital assets (e.g., emails,

forms, landing pages,) for activation.

● Initiate campaign/program kick-off sessions with internal contributors and stakeholders.

● Ensure accurate naming conventions and UTM parameters for Marketo programs and assets, ensuring

consistency and ease of reporting.

● Monitor campaign delivery timelines, escalating blockers or delays as needed.

● Provide regular status reports on campaign/program progress, tracking against deadlines, and perform ad hoc

data analysis as required.

● Collaborate with other teams including the paid media team, the data team and the Digital Analytics teams to

ensure multi-channel program delivery.

● Manage requests submitted by the Marketing team through Monday.com (workflow management tool).

● Work with the Marketing and Digital Marketing team to document learnings from programs/campaigns.

● Supporting the coordination and delivery of all the Digital Marketing activities and programs for the

Money20/20 Asia brand supporting the regional Marketing team

● Translating strategic plans into operational workstreams

● Ensuring risk is mitigated and communicated to stakeholders

Your Experience

● Marketo expertise is essential, with a Marketo Certification being highly preferred.

● Proficiency in Salesforce is required.

● Extensive, proven experience in digital marketing operations and automation.

● Strong background in building B2B audiences in Marketo, utilizing advanced and complex filters at both the

company and individual levels.

● Expertise in developing templated email programs and scaling activities through targeted audience

segmentation. Skilled in Marketo email campaign reporting and creating precise, targeted lists for telesales

teams.

● Broad exposure to a variety of marketing tactics, including emails (mandatory), webinars, and trade shows.

● Ability to lead multiple projects simultaneously in a fast-paced, deadline-driven environment.

● Strong operational capabilities, with a project management mindset to oversee several initiatives concurrently.

Experience with project management tools such as Monday.com is essential.

● Excellent communication skills, with the ability to simplify and explain complex issues to a diverse range of

stakeholders.

If you don't meet every single requirement, we'd still encourage you to apply. At Money20/20, we are committed to

creating a diverse, inclusive and authentic workplace, so if you are excited about this role we would still like you to

apply.

Who are we?

Money20/20 is the world's leading premium content, sales and networking platform for the global money ecosystem.

From in depth analytics to inspirational speakers, our world-class insight and networking opportunities help our

customers stay ahead – powering strategies and switching mindsets.

The future promises a faster, smoother, more connected money ecosystem. Money20/20 promises the clearest,

sharpest vision of what's next. Find out more at money2020.com.

Money20/20 is part of Ascential. Ascential takes the world's leading brands to the heart of what's next for their

industries. We do this through our events, intelligence products and advisory services. Our 700+ people serve a global

customer base from more than 100 countries in the large and growing Marketing and Financial Technology sectors.

Ascential is part of the Informa Group.

Why Choose Us?

Two divisions. Three continents. One great culture - we want working for Ascential to be the best career move you've

ever made.

Ascential is a people-powered company, and we're committed to supporting diversity, equity and inclusion. We

publish an annual DEI Report, setting out our goals and progress. We invest in Employee Groups including Able to

Thrive, Ascential Pride, Black in Business and Empower Women's Network. And our inclusive recruitment practices

and early talent programmes help us to bring curious, passionate people from every walk of life into our team.

We're committed to ensuring that the impact of our business on our environment - and the communities we

operate in - is a positive one. That means making sure that each event we run is the most sustainable it's ever been.

We also default all of our pension plans to sustainable options, so that our people's savings are invested in ways that

help rather than hinder our planet.

Helping people to connect and drive progress isn't a business-only goal. We know that the world is a better place

when we lead with heart, so we support charitable causes that make a difference. We provide opportunities to give

back through Volunteer Days and our charity partnership with Media Trust.

We value output, not hours. Most of our roles ask for 1-2 days a week in your nearest office. But if that's not possible

for you, let's talk. Flexible work conversations are actively encouraged here.

Only you know what's most important to you. That's why we offer a benefits and wellbeing package that you can

tailor to your needs. Some of these include:

● 20 days of holiday per year

● Private Medical Insurance & Life Assurance

● CPF, helping you set aside funds to build a strong foundation for retirement.

● Access to either our commission, bonus or profit share schemes, dependent on the role

● Employee assistance programme

● Volunteering opportunities

● Option to opt into the Ascential Shares Scheme

● Learning and development opportunities, to encourage and empower everyone to grow

We want to ensure everyone has the opportunity to perform their best when interviewing, so if you require any

reasonable adjustments that would make you more comfortable during the process, please let us know so that we

can do our best to support you.

If we inspire you, why not join and inspire us? Find out more

Tell employers what skills you have

Trade Shows
Excellent Communication Skills
Tactics
Telesales
Translating
Assurance
Email Marketing
Workflow Management
B2B
DoubleClick
Project Management
Digital Marketing
Audience Segmentation
Wellbeing
Scheduling
Retirement

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