Senior Digital Marketing Executive

2 weeks ago

Singapore INL SINGAPORE PTE. LTD. Full time
Roles & Responsibilities

We are seeking an experienced Digital Marketing Executive to spearhead our digital marketing initiatives with a curious mind towards embracing new technology. This hands-on individual contributor role is ideal for a professional with a minimum of 2 years of experience in digital marketing, who possesses an in-depth understanding of both global platforms like Google, LinkedIn, Meta, TikTok. The role involves strategizing, executing, and managing digital advertising campaigns, measuring performance, and delivering insightful reporting.



Responsibilities:

  • Develop and implement digital marketing strategies that cater to domestic, regional and global audiences.
  • Hands-on management of digital advertising campaigns, from setup to execution, on platforms including but not limited to Google, LinkedIn, Meta, TikTok.
  • Measure and analyze the performance of digital marketing campaigns across all platforms, making data-driven decisions to optimize return on advertising spend (ROAS) and key performance indicators (KPIs).
  • Provide detailed reporting on campaign performances, offering insights and actionable recommendations for continuous improvement.
  • Navigate and utilize user dashboards effectively across various platforms for campaign setup, targeting, and optimization within each platform and GA4.
  • Collaborate with cross-functional teams (domestic and offshore) to ensure brand consistency and the integration of digital marketing strategies with broader marketing objectives.

Qualifications:

  • Minimum of 2 years of experience in a digital marketing management role, experience with the Chinese digital market a plus.
  • Proficiency in management platforms like Google, LinkedIn, Meta, TikTok.
  • Strong analytical skills and data-driven mindset, experienced in utilizing analytics tools for performance measurement and reporting.
  • Deep understanding of social and digital, website metrics, and digital marketing best practices including AI technology or tools that empowers better learnings for brands.
  • Proven ability to work and perform independently with minimal supervision.
  • Exceptional project management skills, with the capability to manage multiple projects simultaneously.
  • Excellent communication and teamwork skills, able to work effectively with diverse teams and stakeholders.

Tell employers what skills you have

CRM
Lead Generation
SEM
Microsoft Excel
Advertising
Social Media
Marketing Strategy
Email Marketing
Channel
Content Marketing
Attention to Detail
Digital Marketing
Copywriting
Google Ads
Facebook
Google Analytics
SEO
LinkedIn
Marketing Analytics
Adobe Photoshop

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