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Senior Digital Marketing Executive

2 months ago

Singapore BACHA COFFEE PTE. LTD. Full time
Job Title: Senior Digital Marketing Executive

Bacha Coffee Pte. Ltd. is seeking a highly skilled Senior Digital Marketing Executive to join our team. As a key member of our marketing department, you will be responsible for developing and executing digital marketing strategies to drive sales and increase brand awareness.

Key Responsibilities:
  • Develop and implement multi-channel online promotions and thematic campaigns globally
  • Work with franchisees and subsidiaries to develop market-specific and market-appropriate content and campaigns to drive sales
  • Coordinate with internal teams to ensure the successful execution of e-commerce campaigns and order fulfillment
  • Manage deadlines and ensure timely execution of campaigns
  • Update monthly online marketing calendars, ensuring internal and external teams are aligned
  • Monitor and report campaign performance, assessing results against goals and identifying opportunities for improvement
Requirements:
  • 2-4 years of working experience in digital marketing, e-commerce, media planning, or similar roles
  • At least 2 years of working experience in online D2C
  • Mastery of basic digital marketing principles, such as target segmentation, category, value proposition, positioning, and brand strategy
  • Strong analytics skills and problem-solving capabilities, with an understanding of e-commerce specific metrics – CPA, CR%, CTR, ROAS, etc.
  • Knowledge of key acquisition platforms for Search, Display, Social (Google, Facebook, Instagram, YouTube, etc.) and Analytics (Google Analytics, Tag Management Systems)
  • Experience dealing with local and international markets and customers
  • Knowledge of basic CRM and CMS environments and features
  • Knowledge of SEO, Google Analytics, Google AdWords, and social platforms
  • Knowledge of website design, HTML, search and social advertising, URL architecting, programmatic advertising, email marketing, and e-commerce
  • Fluent English and strong writing skills
  • Presentation skills and previous experience in the luxury industry would be a plus
  • Completion of Google Analytics Certification is a must
  • Completion of Google AdWords and Meta Advertising certifications is a plus
  • Work experience in an agency is a plus
What We Offer:

Bacha Coffee Pte. Ltd. is an equal opportunity employer. We offer a competitive salary and benefits package, as well as opportunities for professional growth and development.

Only shortlisted candidates will be notified.