Senior Marketing Executive

2 weeks ago

Singapore SPACIO TCM WELLNESS PTE. LTD. Full time
Job Description

**About the Role**

We are seeking a highly skilled and experienced Marketing Professional to join our team at Spacio TCM Wellness Pte. Ltd. as a Senior Marketing Executive - Digital Marketing Specialist. This is an exciting opportunity for a motivated and results-driven individual to take on a key role in driving our marketing strategy and contributing to the growth of our business.

Key Responsibilities:

  • Develop and Execute Marketing Strategies: Assist in creating and implementing innovative marketing plans to enhance brand awareness, drive customer engagement, and increase sales.
  • Market Research and Analysis: Conduct thorough market research to stay up-to-date with industry trends, competitor activities, and consumer preferences. Use insights to identify trends and optimize marketing spend and performance.
  • Campaign Execution and Management: Implement marketing campaigns across various channels, including above-the-line, below-the-line, on-ground, and digital platforms, ensuring they align with data-driven insights and contribute to established KPIs.
  • Digital Marketing Oversight: Manage and execute digital marketing initiatives, such as website optimization, SEO/SEM, social media, and email marketing campaigns.
  • Collaboration and Coordination: Work closely with external agencies, freelancers, media owners, and event partners to ensure the successful execution of marketing plans, delivering high-quality results on time.
  • Internal Stakeholder Management: Coordinate with internal stakeholders, including front-line staff, to ensure seamless execution of marketing campaigns.
  • Customer Engagement: Respond to customer inquiries across all platforms, including e-commerce sites, Google reviews, and other customer touchpoints.

Requirements:

  • Educational Background: Bachelor's degree in Digital Marketing, Marketing, Business, or a related discipline.
  • Experience: A minimum of 1-2 years of digital marketing experience, preferably within the TCM, health, or a related industry.
  • Communication Skills: Excellent interpersonal and communication abilities.
  • Language Proficiency: Fluent in both English and Chinese (verbal and written) to effectively communicate with English and Chinese-speaking customers and business associates.
  • Technical Skills: Experience in e-commerce, SEM (including PPC and SEO), and Google Analytics is essential. Familiarity with imaging software such as Photoshop (PS), Illustrator (AI), InDesign (ID), and website management is an added advantage.

What We Offer:

  • A dynamic and supportive work environment
  • Opportunities for professional growth and development
  • A competitive salary and benefits package

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