Global Solutions Product Marketing Manager, Pangle

4 weeks ago

Singapore TIKTOK PTE. LTD. Full time
Roles & Responsibilities

TikTok will be prioritizing applicants who have a current right to work in Singapore, and do not require TikTok sponsorship of a visa.


TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and its offices include New York, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.


Why Join Us

Creation is the core of TikTok's purpose. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible.

Together, we inspire creativity and bring joy - a mission we all believe in and aim towards achieving every day.

To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always.

At TikTok, we create together and grow together. That's how we drive impact - for ourselves, our company, and the communities we serve.

Join us.


Team Introduction

Pangle is the Ad Network of TikTok for Business, connecting worldwide advertisers with 1B+ DAUs through thousands of locally popular publishers. Pangle has established an industry-leading Ad Network in 20+ emerging markets, with proven success in Asia Pacific, the Middle East, and Latin America.


The Pangle Product Strategy & Operations (PSO) team is part of the Global Monetization Product & Technology (GMPT) organization and has a strong advertiser focus and a dedication to technical excellence. We work with advertisers from all verticals, regional business teams, ByteDance product pillar counterparts, and Pangle headquarters product and tech teams, aiming to deliver highly efficient advertising solutions to drive TikTok for Business performance ads revenue growth.


Responsibilities

- Strategize Pangle Global Go-to-Market (GTM) efforts regarding over-arching positioning, unique selling points, market competitiveness and differentiators, customers benefits, etc., Establish and evolve Pangle over-arching marketing toolkit by cooperating with XFN business, product, and traffic teams.

- Develop, manage, and execute Pangle Global GTM programs in collaboration with HQ vertical solution and regional teams to launch new products and solutions into regional markets.

- Create GTM program and marketing content in English, with support from copywriters, translators and visual designers for perfection.

- Develop Pangle Sales Enablements strategy, execute and evolve with global stakeholders. Work closely with the regional teams to roll out sales enablement programs globally.

- Partner with the worldwide Global Business Marketing (GBM) team to advocate Pangle in regional markets by proactively participating in internal and external marketing events.

- Support regional business-operation teams in realizing business opportunities through scalable internal and external activities, e.g., client meetings, seminars, training sessions, etc.,.

- Conduct regular research to gauge Pangle global awareness, brand health, and conceptual blockers for fine-tuning global GTM strategies.

- Closely monitor global business performance, drive internal discussions, and diagnose business challenges and growth roadblocks.


Minimum Qualifications:

- Bachelor's degree or above, with at least 5 years of experience in the internet industry, preferably with experience in mobile digital advertising, e-commerce, and marketing;

- Excel in English at both oral and written capabilities, able to communicate fluently and professionally with proficient English speakers.

- Solid project management skills with proven success driving complex and multi-stakeholders programs independently or with limited guidance.

- Proficiency in end-to-end developing and managing GTM programs at a global scale, summarizing key selling points, curate a storyline, prepare for narrative and deliver presentation.

- Strong sense of ownership in identifying business opportunities and drive realization.

- Capable of working independently with affluent self-motivations.

- Data-sensitive, with clear logical thinking; strong learning attitude and ability to work under pressure;


Preferred Qualifications:

- Product marketing experience in global internet companies is preferred.

- Team player, think strategically and act tactically.


TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.


Tell employers what skills you have

Emerging Markets
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Product Marketing
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Strategy
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Advocate
Revenue Growth
Mobile Applications
Excel
Monetization
Team Player
Content Development
Business Requirements

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