Brand Director Part Time
3 weeks ago
We are looking for a highly organized, creative, and strategic Marketing Specialist to manage Afterpartybride's overall marketing efforts. This role involves content creation, video editing, campaign management, brand collaborations, and ensuring all digital marketing initiatives align with the brand's vision.
Key Responsibilities:Marketing & Content Execution- Video Editing & Content Creation – Edit and optimize videos using CapCut & Canva, ensuring high-quality HD output for all formats.
- Content Scheduling & Posting – Plan and schedule daily posts across all platforms (Instagram, TikTok, Facebook, Lemon8, Xiao Hong Shu), ensuring consistent brand presence.
- Engagement & Community Management – Actively respond to DMs and comments to build community engagement.
- Bilingual Content Management – Ensure posts and campaigns are adaptable for both English and Chinese-speaking audiences.
- Write blogs weekly and write in to magazines for features and public relations related.
- Google Ads Scheduling & SEO – Strategically schedule Google Ads, optimize targeting, and update Google My Business daily.
- SEO & Web Updates – Ensure all website content, bundles, and marketing materials are up to date and optimized for search visibility.
- Performance Tracking – Submit weekly reports on social media and campaign performance, analyzing key metrics and ad effectiveness.
- Trend Research & Weekly Moodboards – Create and present weekly Canva moodboards with creative direction and hybrid CCA (content, community, advertising) strategies.
- Influencer & Model Oversight – Manage influencer/model collaborations, ensure all content is uploaded and aligned with brand guidelines.
- Vendor & Style Shoot Coordination – Assist vendors during style shoots, ensuring smooth execution and quality content output.
- Experience & Skills – 1-2 years in marketing, brand management, or social media.
- Bilingual Proficiency – Must be comfortable working in both English and Chinese.
- Social Media Savvy – Familiar with Instagram, TikTok, Lemon8, Xiao Hong Shu, and Facebook.
- Google Ads & Analytics Knowledge – Experience in running ad campaigns, SEO optimization, and tracking insights.
- Video & Content Editing – Proficient in CapCut & Canva for editing and creative content execution.
- Strong Communicator & Organizer – Able to liaise with vendors, coordinate shoots, and maintain a structured marketing plan.
- Portfolio Required – Candidates must submit a portfolio of past work demonstrating content creation and campaign execution.
Creative Direction
Social Media
Community Management
Content Management
Canva
Targeting
Public Relations
Digital Marketing
Content Editing
Brand Management
Video Editing
SEO
Scheduling
Trend Research
Magazines
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