Manager, Membership Services

1 week ago


Singapore THE AMALGAMATED UNION OF PUBLIC EMPLOYEES Full time
Roles & Responsibilities

About Amalgamated Union of Public Employees (AUPE)

AUPE is the largest public sector union in Singapore, representing public employees from Ministries, Statutory Boards and Organs of State. We are committed to safeguarding the well-being of our members and bringing about sustainable improvements to their careers and lives. We have more than 23,000 members and are affiliated to the National Trades Union Congress (NTUC) and the Public Service International (PSI).

About the Role

We are seeking a highly motivated and experienced Manager for Membership Services to lead our team in delivering exceptional service and support to our valued members. This role is crucial in ensuring member satisfaction, retention, and growth. The ideal candidate will possess a strong understanding of membership management, excellent interpersonal skills, and a proven track record in digital marketing.

Responsibilities

  • Oversee the day-to-day operations of the Membership Services, ensuring efficient and effective service delivery.
  • Develop and implement strategies to enhance member engagement and satisfaction.
  • Manage the member database and ensure data accuracy and integrity.
  • Develop and execute membership recruitment and retention campaigns.
  • Lead and implement digital marketing strategies to reach and engage current and prospective members. This includes:
  1. Overseeing social media platforms (e.g., Facebook, Twitter, Instagram, LinkedIn).
  2. Creating engaging content for online channels (website, email newsletters, social media).
  3. Utilising digital analytics to track campaign performance and optimise strategies.
  4. Exploring and implementing new digital marketing tools and technologies.
  5. Manage the membership budget and ensure cost-effectiveness.
  6. Supervise Membership Services staff.
  7. Collaborate with other departments within the union to ensure a cohesive and integrated approach to member services.
  8. Represent the union at member events and meetings.
  9. Stay up-to-date on industry trends and best practices in membership management and digital marketing.

Qualifications

  • Bachelor's degree in Business Administration, Marketing, or a related field preferred.
  • Minimum of 5 year of experience in membership management, preferably in a union or non-profit organisation.
  • Experience in developing and implementing membership services and digital marketing strategies.
  • Strong understanding of CRM systems and database management.
  • Excellent communication, interpersonal and presentation skills.
  • Ability to work independently and as part of a team.
  • Strong leadership and management skills.
  • Commitment to the values and mission of the trade union movement.

To Apply

Please submit your resume and cover letter to admin@aupe.org.sg by 5 April 2025. In your cover letter, please highlight your experience in membership services, digital marketing and your passion for the trade union movement.

Tell employers what skills you have

member recruitment
CRM
Community Outreach
Management Skills
Leadership
Ability To Work Independently
Brand Communication
Interpersonal Skills
Public Sector
Social Media Outreach
Public Relations
Branding
Project Management
Media Outreach
Presentation Skills
Customer Service
Service Excellence
Service Delivery

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