Senior Media Buyer
2 weeks ago
Job Description:
- One of the Top Leading Digital Marketing Agency in Singapore
- Career Development Opportunity
- Candidate with leadership experience will be considered for Senior / Managerial position
- Central
Responsibilities:
- Develop and execute comprehensive digital marketing campaigns across various platforms including Google, Facebook, Instagram, LinkedIn, TikTok, and YouTube.
- Implement programmatic advertising strategies to optimize ad spend and maximize return on investment (ROI).
- Conduct thorough audience research to target and create detailed buyer personas for more effective marketing strategies.
- Plan and manage media across different channels, tailoring strategies according to the stages of customer engagement and target demographics.
- Oversee the management of e-commerce shops, including inventory management for a large number of SKUs.
- Lead and direct the Media Buy Team to effectively conduct media buy campaigns across different platforms and channels to achieve success for numerous accounts.
- Handle multiple advertising campaigns for various accounts, ensuring each is customized to meet the client's specific needs and goals.
- Utilize digital marketing tools such as Optimyzer, Supermetrics, Data Studio, and Google Analytics to analyze campaign performance and make data-driven decisions.
- Multitask effectively, managing several campaigns simultaneously while maintaining attention to detail and meeting deadlines.
- Provide leadership and mentorship to junior staff, offering guidance and support, including remote team members.
Requirements:
- Preferably experienced with various social media platforms including Google, Facebook, Instagram, LinkedIn, TikTok, and YouTube.
- Familiarity with programmatic advertising.
- Knowledgeable in audience targeting and creating buyer personas.
- Ability to plan media for different stages of engagement and target audience.
- Previous experience managing e-commerce shops and large SKU inventory for e-commerce marketing.
- Managed a minimum of $1M in ad spend per annum.
- Experienced in handling multiple campaigns for different accounts, with agency experience preferred.
- Proficient in using tools such as Optimyzer, Supermetrics, Data Studio, and Google Analytics.
- Capable of multitasking and managing multiple campaigns simultaneously.
- Must have experience in managing junior staff, including remote team members.
To Apply, kindly click on the "APPLY NOW" button
We regret that only shortlisted candidates will be notified.
StaffKing Pte Ltd (20C0358) | Trance Teu (R1988522)
Tell employers what skills you have
Tactics
Media Buying
Customer Engagement
Financials
Invoicing
Targeting
Auditing
Mentorship
Inventory Management
Tailoring
Digital Marketing
Media Planning
Google Analytics
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