marketing manager

4 weeks ago


Singapore HENG GUAN FOOD INDUSTRIAL PTE LTD Full time
Roles & Responsibilities

Main Responsibilities:

1.Initiate marketing programs to deliver company's business goals

  • Review and revise marketing programs to ensure the results.
  • Set up sales forecast and promotion target for each month promotions.
  • Develop business plan/ marketing strategy/ marketing calendar/ new product development

2. Maintain good working relationship and coordination with Operations team, Purchasing and New Product Development team with a view to ensuring proper implementation of marketing plans consistent with the company-s short and long terms sales and profit growth objectives.

3. Set up attractive promotion campaigns to raise our sale volume.

4. Develop effective promotion and advertising programs for assigned brand in cooperation with Advertising Agency. Ensure budgeting control on promotion and advertising expenditure.

5. Responsible for advertising campaign and know details concerning consumers and media publications

6. Develop media plan and seek for new media opportunity to ensure the effectiveness of communication.

7. Monitor sales performance, anticipates causes affecting performance, indicates magnitude of impact on sales and provide Management, Operation and Finance with attractive promotion campaign to raise sales volume.

8. Work with Purchasing team and Finance to conduct value analysis and ensure favorable Cost of Goods ratio to sales through cost implement project. Continue competitor and pricing analysis and try to position our product at the accessible price to consumers.

9. Provide Marketing related Weekly, Monthly, Quarterly report to General Manager and Operations Team.

10. Responsible for pre & post analysis of all marketing activities report to GM and Operations Team.

11. Provide sales forecast for purchasing department .to insure effective stock management.

12. Liaise with suppliers on join promotion.

13. Manage relationship, marketing campaign, support fund with major business partners.

14. Responsible for allocation of marketing budget between different mediums and promotion

15. Handle and manage Product Mix database.

16. Identify stores with low sales volume and develop promotion campaign/activities to assist stores in achieving positive results.

17. Develop grand opening programs for new stores opening that will build brand awareness in local community and drive traffic to the stores as well as stimulate product trial

18. Seek and deal with suppliers to produce marketing material and operation requirement.

19. Monitor Marketing budget on a monthly basis.

20. Support the stores by providing all Marketing Material as needed.

21. Analyze market and competitors to ensure proactive activities.

  • Competitors activities update
  • Winning Brand Research summary / Brand Share Research summary

22. Perform other duties as assigned by supervisors.

Tell employers what skills you have

New Media
Relationship Marketing
Advertising
Social Media
Marketing Strategy
Purchasing
Value Analysis
Marketing
Strategy
B2B
Digital Marketing
Pricing Analysis
Budgeting
Publications
Product Development
Brand Awareness

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