Assistant Manager/Senior Executive, Marketing Communications
6 days ago
Responsibilities:
- Assist to assess market opportunities and conduct research to understand customer needs
- Establish collaboration opportunities with hotels, attractions and companies
- Enhance customers experience through mall-wide promotions and events to drive patrons traffic and increase tenant sales
- Maximise the mall's casual leasing revenue through the leasing of atrium spaces, road show spaces, media spaces and push-carts.
- Assist to develop and execute the annual marketing calendar effectively on a timely manner.
- Plan, execute and manage advertising, promotion and digital marketing strategies
- Coordinate and implement marketing and online activities in line with business objectives and visions
- Build and maintain good relationship with tenants and garner their participation in the mall's marcom activities
- Analyse and evaluate effectiveness of marcom activities and make recommendations to adjust marketing strategies
Requirements
- Degree in Marketing or Mass Communications or relevant discipline
- 5 years of relevant experience, preferably in retail mall setting
- Seeking for creativity, think out of the box marketing ideas from various industry
- Able to work independently as well as part of a team in a constantly evolving environment
- Self-motivated, highly resourceful, positive and proactive, and with these traits, thrive on challenges and time pressures in a fast-paced environment.
- Strong communication, interpersonal, analytical and problem-solving skills
Designer
Leadership
Advertising
Social Media
PR Event management
Tenant
event management support
Market Analysis
Marketing Communications
Marketing
Event Management
Public Relations
Digital Marketing
Retail Marketing
Copywriting
Integrated Marketing
Organisational Event Management
Media Relations
Able To Work Independently
Brand Awareness
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