Marketing Communications Assistant Manager
3 weeks ago
Summary of Job
We are looking for a Marketing Communication Assistant Manager / Manager who believes in the Make-A-Wish Singapore's cause of granting wishes to children with critical illnesses, and is able to use his/her communication expertise and experience to promote and enhance our cause and objectives. The successful candidate is one who is self-motivated, creative in coming up with strategies to engage our audiences, and agile in adapting to the dynamic communication needs of the organisation.
Key Responsibility Areas
Strategy, Planning, and Implementation
- Develop effective communication and marketing strategies to drive top mind recall and increase public awareness.
- Develop engaging social media content across owned platforms to cultivate and build online support for our cause.
- Effective use of data to inform planning, execution and analyses of communication efforts.
- Implement innovative ways to engage and grow supporters and donors of Make-A-Wish Singapore.
- Develop and manage the organisation's brand champions / ambassador network.
- Provide communication support for Make-A-Wish Singapore's key events (e.g. Charity Golf, Santa Race) and the organisation's operational communication needs (e.g. Newsletter, Annual Report).
- Build and maintain good working relations with the media.
Community Management
- Maintain the regular upkeep of digital tools such as Air table, Canva, Strappy, Active Campaign, Hoot Suite, among others.
- Maintain development, management, and maintenance of all online communities and platform to ensure all is regularly updated with the latest news and information.
Branding and Corporate Identity
- Maintain a message house for the Foundation.
- Ensure compliance of the MAWI brand guide.
- Oversee the use and quality of CIs utilized across MAW.
Governance and Management
- Work closely with senior leadership to develop impactful messaging for key stakeholders.
- Support the CEO to lead the publication of Wishing Well and Annual Report.
- Oversee performance management of team to ensure KPIs are met.
- Other relevant responsibilities as assigned by the CEO.
Requirements
Experience:
- 3-5 years of communication-related experience (e.g. digital media / marketing, content creation, journalism, events management with a comms function, etc.)
Qualifications:
- Degree / Diploma in communication-related disciplines. e.g Digital Media, Journalism, Marketing, and PR-related areas required.
- Experience in social service sector preferred.
Competencies (Skills, Knowledge, and Capabilities):
- Capable of creating effective publicity outcomes across both digital and non-digital platforms e.g. creating content for Make-A-Wish Singapore on digital/social media, pitching stories to media and drafting effective press releases.
- Proficient in data analyses and understanding of communication and marketing industry trends / practices / developments to apply to Make-A-Wish Singapore's cause.
- Excellent oral and written communication skills.
- Keen analytical and tactical skills.
- Excellent interpersonal skills working with both internal and external stakeholders.
- A positive and self-motivated individual who is also a team player in supporting and helping others succeed.
Official working hours:
- 8:30am – 5:30pm
- Flexi Work Arrangement (Work From Home) is in place upon confirmation.
- Candidate may be required to work on weekends for events that fall outside weekdays.
Tell employers what skills you havePress Releases
Digital Media
Advertising
Social Media
Interpersonal Skills
Agile
Golf
Marketing Communications
Public Relations
Journalism
Digital Marketing
Publicity
Team Player
Media Relations
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