Senior Social Media Executive

3 weeks ago

Singapore THUNDER MARKETING & COMMUNICATIONS ASIA PTE. LTD. Full time
Roles & Responsibilities

Description of the Role

This role encompasses diverse types of communication work, including consumer PR, IMC, and stakeholders management. The primary focus is on the consumer tech sector, requiring interaction with clients in industries such as smart gadgets, smartphones, and related technologies across Southeast Asia, including Singapore, Thailand, Malaysia, Indonesia, Philippine, and Taiwan.

By the end of the 2025, success in this role would be measured by building strong and trustworthy relationships with clients to drive organic growth, establishing meaningful partnerships with influencers and top regional media (tech, general, lifestyle, etc.), managing projects and budgets independently and ensuring on-time on-quality delivery, and securing connections with key strategic partners and stakeholders in the consumer tech industry.

Scope of the Role

· Client Servicing & Project Management

  • Serve as the primary contact point for consumer tech clients, including client from the regional team and the local PR team.
  • Manage day-to-day account deliverables, including client servicing, third-party liaison, proposal development, and on-site support.
  • Monitor project progress and ensure all stakeholders (client, internal teams, third parties) are kept updated throughout the process.
  • Guide Account Executives and Interns on projects, fostering a collaborative environment.
  • Contribute to account administration duties such as billing, activity reports, and other operational needs.

· Strategy & Research

  • Fully support research and brainstorming for new business pitches and existing clients. This includes competitor analysis, market landscape insights, tagline ideation, communication opportunity identification, and message house building.
  • Collaborate on developing integrated communications plans under supervisor guidance, including key messaging, positioning, and new business proposals.
  • Conduct research to maintain a deep understanding of clients' businesses, industries, and market trends.

· Content Creation

  • Create engaging content such as pitch letters, news releases, newsletters, reports, and other communication materials tailored to the consumer tech audience or other style that required by client (e.g. lifestyle & fashion, photography, branding, etc.).
  • Identify emerging industry and media trends to craft relevant content and narratives.
  • Support the ideation and development of messaging frameworks and taglines for campaigns.

· Media & Influencer Relations

  • Build and maintain media and influencer lists.
  • Handle media and influencer inquiries and proactively identify opportunities for client exposure.
  • Develop and strengthen relationships with media and influencers to amplify client messaging and secure coverage.
  • Monitor media and social key data points via Meltwater and other tools, to identify and summarize trends or key coverage that affects the client's business.

· Event Management

  • Coordinate events, activations, and promotions for clients, ensuring flawless execution and alignment with campaign objectives.
  • Assist with vendor and partner management related to client events, ensuring high-quality delivery under supervisor guidance.

Requirements of the Role

  • Degree and/or post-graduate degree in Public Relations, Political Science, Media, Communication, Journalism, Marketing, or related fields.
  • Proficient in listening/writing/speaking/reading English is a must; Able to communicate and collaborate daily with overseas foreign colleagues and other stakeholders (e.g. media & KOL) via email and necessary tools (e.g. WhatsApp, WeChat, LINE, Viber, etc.)
  • 2-4 years of experience in consumer tech communication or PR or similar roles.
  • Proven ability to manage projects independently and liaise with clients effectively.
  • Strong copywriting skills, particularly in crafting content for the consumer tech audience or lifestyle audience.
  • Strong research and analytical abilities.
  • Excellent interpersonal and communication skills, with experience working in cross-functional teams. Independent, can-do attitude.
  • Computer skills: MS Office (Word, PPT, Excel, Outlook), Google Docs/Slides/Sheets/Forms/Drive, Tencent Meeting/Zoom/Teams. Ability to use AI related tools (GPT, Gemini, Midjourney, Meltwater, etc.) is a plus.
  • Capable of multitasking, prioritizing tasks, and meeting tight deadlines.
Tell employers what skills you have

Outlook
Budgets
Lifestyle
Blogging
Social Media
Analytical Abilities
Marketing Communications
Event Management
Strategy
Event Planning
Public Relations
Project Management
Journalism
Digital Marketing
Copywriting
Social Media Marketing
Partner Management

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