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Senior Marketing Manager

4 weeks ago

Singapore SMITH & NEPHEW ASIA PACIFIC PTE. LIMITED Full time
Roles & Responsibilities

Life Unlimited. At Smith+Nephew, we design and manufacture technology that takes the limits off living.


Smith+Nephew is seeking for an ASEAN Senior Marketing Manager role will be responsible for managing and working with a team of country product managers for creating and implementing business strategies, identifying new business opportunities, building and maintaining relationships with customers, analysing market trends and competition, and collaborating with different teams to achieve business goals. The role will also be working with the local country BUM and Product manager teams to develop and implement marketing plan, to achieve business plan objectives, conduct investigative research to assess brand image, market share and evaluate and plan for growth opportunities. The Senior Marketing Manager will manage advertising budgets, new product launches, promotional activities and brand/portfolio development of product/portfolio assigned. Besides that, will be responsible for monitoring sales performance and effectiveness of marketing activities.


What will you be doing?

  • Understand ASEAN countries Sports Medicine Market, Arthroscopy customers, Orthopaedic Customer segments, Insurance coverage across countries to devise effective marketing plan with the BUM and Product Management Teams.
  • Prepare and implement product specific marketing plan and activities based on franchise and company directions and objectives in line with the company's strategic plan along with BUMs and Product Managers for all countries.
  • Act as bridge between EM regional marketing team, Global Franchise marketing team and local country BUM and Product Managers to align on the Portfolio strategy and ensure effective execution.
  • Develop innovative ideas to support sales initiatives.
  • Work with sales management to convert marketing plans into sales plans and ensure effective execution.
  • Explain marketing plans to sales team and ensure that necessary resources (promotional material, instruments, stocks), are available.
  • Track progress of plans and their impact on business and implement corrective actions in consultation with sales /franchise /account managers.
  • Provide relevant information to sales and support departments which contribute to effective internal business processes.
  • Develop annual/monthly product sales forecast in consultation with sales and logistics teams, based on procedures, strategies and company objectives.
  • Achieve forecast accuracy through close liaison with BUM, Product
  • Managers and sales teams, regular review of sales trends, issues, and monitoring of market place activity and by actively seeking input from sales team.
  • Forecast and manage A&P for product portfolio.
  • Ensure spending is consistent with achievement of business results and adjust where necessary.
  • Manage company investment in resources and equipment.
  • Develop sales support materials on technical product information, cost benefit analysis and other areas relevant to product promotion.
  • Act as the contact point for sales team on all technical issues and product complaints.
  • Challenge sales team towards higher sales performance through innovative and rewarding contests.
  • Support the delivery of professional education events by working closely with Medical Education department.
  • Help coordinate and support professional society meetings and conferences where Smith & Nephew presence is strategically important.
  • Plan and execute marketing programs, advertising campaigns and promotion programs in line with the compliance policy.
  • Establish project timeline, estimate budget and monitor spending, co-ordinate with internal & external parties to ensure timely execution of plan.
  • Track customers’ preferences, buying motives (economic, technical) and new technologies to understand customers needs.
  • Develop an understanding of market size, structure, dynamics and market drivers through intensive customer contact.


What will you need to be successful?

Success in the role will require a combination of technical knowledge, soft skills, and a deep understanding of both the business and service-providing sides of an organization. Successful candidates would need the following:

  • MBA Preferred.
  • 10-12 years of experience in Medical Device / Orthopaedic segment
  • Thorough knowledge of Surgical Disposable / Equipment
  • Technical Knowledge of Surgical products
  • Knowledge of Healthcare compliance & FCPA
  • Strong interpersonal and communication skills.
  • Flexible “can do” attitude, adaptable to change.
  • Technology aptitude.

Tell employers what skills you have

Multimedia
Strong Attention To Detail
Arthroscopy
Customer Experience
Healthcare
Sales Management
FCPA
Soft Skills
Adaptable
Product Management
Event Planning
Sports Medicine
Communication Skills