Marketing Manager

4 weeks ago


Singapore YNBY HEALTHCARE (SINGAPORE) PTE. LTD. Full time
Roles & Responsibilities

Job Descriptions

· Communicate marketing campaign key performance indicators and targets

· Conceptualise collaterals on the ground according to events' themes

· Develop brand guidelines according to overall brand image

· Develop communication plans for brand guidelines

· Develop design concepts and ideas for marketing campaigns across traditional, digital and social media platforms

· Develop marketing campaigns that are aligned with brand and marketing strategies

· Develop measures to enhance customer experience across traditional, digital and social media platforms and customer touch points

· Develop measures to increase e-commerce traffic and presence based on analysis of website trends and patterns

· Develop measures to leverage market and industry trends to promote product and service offerings to target customers

· Develop research parameters to identify market awareness and brand association

· Develop strategies to enhance brand reputation based on current brand position and market awareness

· Formulate data-driven commercial insights and strategies to acquire and retain target customers

· Implement customer engagement strategies via social media and digital platforms

· Implement department's recruitment and retention efforts

· Manage relationships with vendors and creative agencies

· Propose marketing channels according to target customers and market segments based on data analysis

· Review press releases and media kits for distribution to targeted media partners

Requirements

· Master's degree in Marketing, Business, or a related field.

· A minimum of 5 years of experience in marketing, preferably in the FMCG sector.

· Proven track record in developing and executing successful marketing campaigns.

· Strong analytical skills with the ability to interpret complex data.

· Excellent communication and interpersonal skills.

· Ability to work collaboratively in a fast-paced environment.

· Strong project management skills.

Tell employers what skills you have

Press Releases
Management Skills
Advertising
Data Analysis
Analytical Skills
Customer Experience
Social Media
Interpersonal Skills
Marketing Strategy
Job Descriptions
FMCG
Customer Engagement
Marketing
Strategy
Project Management
Digital Marketing

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