Digital Marketing Manager

3 weeks ago

Singapore RSM STONE FOREST ACCOUNTSERVE PTE. LTD. Full time
Roles & Responsibilities

Campaign Creation and Execution:

  • Assist in the creation, execution, and management of multi-channel and thematic campaigns, including media/integrated communications campaigns.
  • Coordinate with internal teams to ensure the successful execution of campaigns and lead conversion.

Digital and Social Data Analytics:

  • Analyse content performance and translate qualitative data into actionable recommendations to optimise click-through rates to websites via digital and social media channels.
  • Assist in the development and implement user segmentation strategies to deliver personalised marketing communications, enhance user experience, and improve engagement and conversion rates.
  • Contribute innovative ideas to improve customer engagement through digital tools (including CRM and website), or exceptional experiences.

Coordination:

  • Manage deadlines and ensure the timely execution of campaigns and activities.
  • Work closely with external vendors, media agencies, and digital content partners to achieve campaign objectives in a multi-stakeholder setting.
  • Handle administrative matters relating to campaigns such as preparing documentation, procurement, as well as tracking of timelines, project progress and budgets.

Job Requirements

  • Minimum 3 years relevant experience
  • Proficient working-level knowledge of digital analytics and management tools, such as Google Analytics, SEMRush, and Website CMS. Experience with Oracle Netsuite is a plus.
  • Keen interest and experience in UX/UI design and audience experience.
  • Strong understanding of evolving audience needs across various digital and social media platforms.
  • Familiarity with social media platforms (Facebook, Instagram, LinkedIn, etc.) and their business functions.
  • Demonstrable experience managing digital agencies, vendors, and content partners.
  • May be called on to take on media relations responsibilities on an as-needed basis.
  • Excellent team player with the confidence to share expertise and the willingness to learn about the company's culture, business, and target audiences.
  • Ability to thrive in a fast-paced environment and meet tight deadlines while maintaining high-quality deliverables.
  • Driven attitude, balancing self-starter initiative with collaborative enthusiasm.
  • Meticulous attention to detail.
  • Passion for storytelling, content creation, and technology.
Tell employers what skills you have

CRM
Budgets
Oracle
Social Media
Segmentation
Customer Engagement
User Experience
Marketing Communications
Procurement
Attention to Detail
Storytelling
Facebook
Google Analytics
Data Analytics
LinkedIn
Media Relations

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