marketing manager
1 week ago
We are a licensed employment agency in Singapore dedicated to providing professional manpower solutions, specializing in sourcing skilled and semi-skilled workers from countries such as Myanmar, Bangladesh, Vietnam, and others.
We are seeking an experienced and result-driven Marketing Manager to lead our marketing efforts, drive brand visibility, and support business growth across both B2B (employers) and B2C (job seekers) segments.
Key Responsibilities- Develop and execute strategic marketing plans to increase brand awareness and generate leads.
- Manage digital marketing campaigns (Google Ads, Facebook, LinkedIn, SEO/SEM, EDMs).
- Oversee content creation for website, social media platforms, and marketing collaterals.
- Analyze campaign performance using tools such as Google Analytics and propose data-driven improvements.
- Plan and execute marketing initiatives for job fairs, industry networking events, and partner collaborations.
- Build employer brand presence and outreach to potential client companies (factories, F&B, construction, etc.).
- Collaborate closely with the recruitment team to align marketing efforts with business goals.
- Monitor competitors' activities and market trends to identify opportunities.
- Manage marketing budget and ensure ROI-driven marketing execution.
- Bachelor's degree in Marketing, Business, Communications, or related field.
- Minimum 3 years of marketing experience, preferably in employment agency, HR services, or B2B industries.
- Proven track record in digital marketing, lead generation, and brand building.
- Familiar with marketing tools: Meta Ads Manager, LinkedIn Campaign Manager, Mailchimp, Canva, etc.
- Excellent written and verbal communication skills in English. Knowledge of Chinese/Bahasa/Vietnamese is a plus.
- Creative, self-motivated, and able to work independently in a fast-paced environment.
- Experience in manpower or foreign worker recruitment industry is a strong advantage.
Lead Generation
Construction
Social Media
Canva
Marketing
B2B
Digital Marketing
Google Analytics
Sourcing
Industry Networking
Able To Work Independently
Brand Awareness
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