Digital Product Executive
2 weeks ago
About us
DocMed Technology, a subsidiary of Hyphens Group, is revolutionizing how pharmaceutical companies connects to healthcare professionals in Singapore. Our platform, POM, has been a digital healthcare conduit connecting clinics, pharmacies, and healthcare practitioners with pharmaceutical and healthcare products for over 20 years. We are now embarking on a new chapter with POM 5.0, which focuses on three key pillars: buy, prescribe, and use. These enhancement aims to revolutionise how healthcare professionals interact with pharmaceutical products and services.
About POM
POM is a digital healthcare conduit that serves as:
- A digital marketplace connecting healthcare professionals with pharmaceutical suppliers to manage their pharmaceutical requirements
- A digital e-pharmacy solution for prescription management and fulfilment
- A digital knowledge hub for healthcare professionals to acquire product information and educational content
- A digital community platform for healthcare professionals to connect, interact, and showcase their profiles, specialties and experienceKey Performance Indicators
- Effective management and utilisation of POM backend admin dashboard to execute digital engagement campaigns
- Deliver regular reports on the A&P and digital engagement performance results
- Effective management and utilisation of Mailchimp, Matomo and Google Analytics to monitor and analyse user engagement and behaviour data
- Provide training materials and support to customers and vendors during onboarding, training, troubleshooting
- Support cross functional teams with accurate user engagement and behaviour data
- Support on the digital product development life cycle
Job Responsibilities and Duties
As a Digital Product Executive, you'll be responsible for the performance reporting, executing new digital campaigns, and improving our digital platform, POM, with a focus on the "buy" aspects of the platform. This is a highly practical role where you'll actively perform day-to-day user engagement and behaviour data analysis, manage data analytics platforms, and execute A&P digital campaigns. You'll work closely with team members across commercial, product, customer acquisition, and engineering. This role requires hands-on data analysis and digital product experience, emphasising on user engagement and behaviour metrics to generate business performance intelligence and contribute to the success of POM and its users.
- Monitor and analyse user engagement and behaviour metrics within the digital platform (POM)
- Manage and utilise the POM admin dashboards, data analytics platforms and data visualisation tools to support user data analysis for business performance intelligence
- Gather and report business performance insights based on user engagement and behaviour data trend within POM
- Execute regular A&P and digital engagement campaigns with cross functional teams and stakeholders
- Deliver and review regular reports on the performance of A&P and digital engagement campaigns
- Conduct training sessions, onboarding and workshops for users (customers and vendors)
- Collaborate with the Digital Product Manager on digital product development across end-to-end lifecycle (user research, requirement gathering, build/develop, A/B testing, UAT, release, enhancement)
- Create user guides, how-to videos playlists, FAQs, and training materials and assist in troubleshooting for users (customers and vendors)
- Conduct regular audits of product feature usage concerning user behaviour for regular evaluation and potential product feature enhancement
- Document, categorise, and implement digital product improvements based on user feedback
- Address user feedback by implementing fixes and optimising the user experience of POM
- Support and guide users (customers and vendors) in navigating POM and troubleshooting, whenever necessary
Job Requirements
- Bachelor's degree in Business, Marketing, Digital Marketing, Computer Science, Data Analytics, or any related field
- At least 3 years of working experience, preferably in a project-based environment (Healthcare or Pharmaceutical experience will be a plus)
- Experience in data analytics/visualisation, digital campaigns, user engagement/behaviour, and training
- Experience with Data Visualisation platforms and dashboards (Mailchimp, Matomo and Google Analytics will be a plus)
- Understanding of UX/UI principles and best practices in digital product management
- Knowledge of healthcare technology trends and digital transformation in healthcare
- Excellent communication and interpersonal skill, adaptive, analytical and entrepreneurial
Adaptive
Dashboard
Data Analysis
Trend
Healthcare
User Experience
Product Management
Digital Marketing
User Research
Product Development
Google Analytics
Data Analytics
Data Visualisation
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