Director Of Omni Channel and E-Commerce

3 weeks ago

Singapore GUARDIAN HEALTH & BEAUTY Full time
Roles & Responsibilities

About Us


Established in 1972, Guardian Health & Beauty is Singapore’s Number 1 Health and Beauty retailer. With more than 126 stores nation-wide, it retails a comprehensive range of health & beauty products. Guardian has evolved from its pharmacy roots to a holistic one-stop solution for customers’ health and beauty needs. It continues to expand its products and service range to meet the redefinition of beauty by today’s customers – where health meets beauty.


With a strong health heritage, it has the largest network of award-winning pharmacists and a wide selection of health products. Professional services such as patient-care counselling, dispensary services, beauty and personal care solutions are offered at stores as a convenient one-stop for health and beauty. Guardian also operates its online store with more than 9,000 products available and offers the “Click & Collect” services. For more information, please visit www.guardian.com.sg. Follow Guardian Health & Beauty on Facebook, Instagram, Telegram, Youtube and TikTok.


Guardian Health & Beauty is a Progressive Wage (PW) mark accredited company.


The Role


He/She will lead the integration and optimization of the customer experience across all digital and physical touchpoints. The incumbent will be responsible for driving our omnichannel strategy to ensure seamless customer journeys, enhance customer engagement, and grow revenue across multiple sales channels, including online, in-store, and mobile platforms.


This role requires a deep understanding of consumer behaviours in the health and beauty sector, as well as strong leadership and cross-functional collaboration.


Responsibilities

  • Collaborate with senior leadership to identify growth opportunities and set performance KPIs for omnichannel initiatives.
  • Develop and implement a comprehensive digital strategy and customer journey including e-commerce for the company, to build online presence and customer engagement and maximise sales and profitability.
  • Manage the function P&L, including ownership of the cost structure and seeking opportunities to improve efficiencies.
  • Utilize market analysis, including competitor assessments and customer insights, to inform strategic decision-making.
  • Stay abreast of global trends in digital and identify best practice for omni-channel engagement.
  • Drive customer acquisition and retention through targeted digital marketing campaigns, including email marketing, social media, and paid advertising.
  • Develop comprehensive business plans and financial models for proposed initiatives, outlining key performance indicators and success metrics.
  • Drive the development of innovative digital solutions, including mobile apps, online ordering platforms, digital payment systems and delivery services, to meet evolving customer needs.
  • Collaborate with market teams to develop the roadmap for own app; identify relevant functionalities and features with the objective of driving both e-commerce as well as omni-channel engagement with the broader customer base.
  • Work with markets to identify the optimum marketplace strategy to maximize share of e- commerce at favorable commercial terms.
  • Collaborate with internal stakeholders, including merchandising, marketing, and operations teams, to ensure seamless customer experience across all channels.
  • Identify required capabilities and skill sets needed; develop the team to manage the digital capabilities based on the agreed model and structure.
  • Drive data driven decision making through our retail analytics platform across Singapore.
  • Align with retail analytics team on future roadmap.
  • Develop strategy for new streams of revenue including retail media insights monetization.

Requirements

  • Bachelor's degree in Marketing, Business Administration, or a related field.
  • Preferably more then 7 years of experience in digital strategy, ecommerce, with a focus on driving sales and profitability. Knowledge of the health and beauty industry is a plus.
  • Ability to lead and inspire a team, set clear goals and drive results.
  • Strong analytical skills and experience with data-driven decision making.
  • Strong communication skills and inter-personal skills to articulate strategies, influence outcomes and work collaboratively with internal stakeholders.
  • Strong strategic planning abilities with a good understanding of digital trends and technologies.
  • Experience working in Singapore and knowledge of local regulations and consumer behaviour is preferred.
  • Ability to manage multiple projects across markets simultaneously, prioritize effectively and meet deadlines.
  • Achieving results and execution with excellence and integrity.
  • Openness to Change & Learning from Others.

Benefits


Team Member Discount
Subsidized Medical and Dental Benefits
Training provided
Career Advancement


Location: Tampines North



Tell employers what skills you have

Strategic Planning
Adaptive
Customer Experience
Customer Engagement
Market Analysis
Email Marketing
Channel
Merchandising
Customer Acquisition
Digital Strategy
Consumer Behaviour
Communication Skills
Monetization
Beauty Industry
Articulate
Customer Service
Decision Making
Professional Services
Personal Care
Marketing Analytics

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