Product Marketing Manager, Asia Pacific

4 days ago

Singapore FACEBOOK SINGAPORE PTE. LTD. Full time
Roles & Responsibilities

The Product Marketing team operates under the broader Asia Pacific International Marketing organization where our mission is to accelerate product and business growth using market and audience subject-matter knowledge. We are the voice of product in International Markets and the voice of International Markets in Product.
Meta seeks an experienced advertising and product marketing professional using marketing and project management subject-matter knowledge. As a Market Product Marketing Manager, you will provide market insights, influence product strategies, develop holistic go-to-market strategies for Integrity and Trust & Safety ad products in Asia Pacific. You will work with product, business and cross-functional teams including Central Integrity & Support Product, Sales across both Global Business Group and Small & Medium Business Group, Operations, and Product Marketing teams. You will lead Asia Pacific go-to-market strategies to drive adoption and growth.

Responsibilities
  • Applying product subject-matter knowledge to lead comprehensive go-to-market strategies in Asia Pacific to drive successful product launches and adoption for Trust and Safety in the Digital Advertising ecosystem such as integrity, fraud and scam, advertiser friction, including China reseller operations and ecosystem.
  • Plan and execute local go-to-market plans that includes validating product-market-fit, delivering product trainings, landing product positioning and narratives through the lens of clients and partners to drive business outcomes.
  • Deliver unified go-to-market plans for International Marketing across various marketing levers and communications channels.
  • Identify business opportunities by synthesizing market intelligence across qualitative and quantitative feedback.
  • Influence product strategy and drive process enhancements in partnership with sales, product marketing, product teams and other operations teams.
  • Understand business objectives and challenges of channel partners and develop the Meta strategy for the ecosystem, new advertising products and feature enhancements that scale growth.
  • Manage communications/relationships with external stakeholders whose usual business language is Mandarin and English.
Minimum Qualifications
  • Bachelors degree or above.
  • 7+ years of experience working directly with digital marketing, product marketing, consulting, and/or companies with channel partner relationships.
  • Demonstrated experiences in managing a portfolio of high priority and complex projects simultaneously driving successful product growth in an Internet or online marketing company.
  • Experience influencing behavior and communication at a variety of levels in the organization, including cross-functional executives and leadership to influence, align and drive execution.
  • Experience of successfully navigating projects that require an analysis of situations and decision making requires an evaluation of unclear or ambiguous factors from the market and business.
  • Experience in critical thinking and analytical thinking solving problems with data.
  • Proven track record of successful judgement, technical acuity, possess attention to operational details.
  • Demonstrated experience in effective communication and presentation.
  • Fluency in Mandarin and English as this role manages communications and relationships with external stakeholders whose usual business language is Mandarin and English.
Preferred Qualifications
  • Preferred ad experiences in product marketing, product strategy or product development in tech firms.
  • Preferred experiences with consultative sales to scale business growth within digital marketing in general.
  • Experience and understanding of the China Export ecosystem is a plus.

Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics.

Tell employers what skills you have

Channel Partners
Product Marketing
Critical Thinking
Physics
Channel
Online Marketing
Project Management
Digital Marketing
Market Intelligence
Fraud
Product Development
Facebook
Decision Making
International Marketing

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