Digital-Marketing cum Client Services Executive
3 weeks ago
Main Responsibilities
Digital Marketing
- Plan, create and execute digital marketing campaigns across social media platforms (Facebook, Instagram, Tiktok, Wechat, Little Red Book) and websites to create interest and for lead generation.
- Design a content calendar to nurture leads through email marketing and social media advertising.
- Write contents and creative copy for social media posts, captions, emails, website content, and other marketing materials.
- Conduct research, analyses for new trend and fresh ways to execute on social media contents and postings
- Create and curate engaging contents (images, videos, headlines, etc.) for social media posts.
- Monitor and analyse campaign performance metrics to provide actionable insights.
- Manage and create social media contents and postings.
- Plan, create and execute an SEO and SEM strategy.
- Analyse our online web traffic, propose ways to increase web traffic, increase conversion rates.
- Create, manage and grow online communities to enhance brand visibility
- Handle enquiries and feedback on social media.
Client Services
- Cover the front desk.
- Provide back-end support, such as management of mail, cleaners, courier matters, pantry inventory ordering, liaising with finance team on creating invoice.
- Manage common resources such as booking of meeting rooms.
- Any other ad-hoc client services duties as assigned and delegate.
Requirements:
- Diploma/Degree in Marketing or Communications.
- Minimum 2 years' experience in Digital Marketing.
- Experience in Search Engine Marketing (SEM)/ Search Engine Optimisation (SEO), Paid Search (PPC) and in-depth experience with website analytics tools is an advantage.
- Proficient in AI apps or e-marketing apps/software, Adobe Photoshop, Illustrator, InDesign, Video Editing, Image Editing is preferred.
- Experience in Facebook Ads Manager, Google Ads, SEO, SEM and email marketing best practices.
- Bilingual (English/Chinese).
Lead Generation
SEM
Trend
Social Media
Inventory
Search Engine Optimisation
Email Marketing
Digital Marketing
Illustrator
Video Editing
Image Editing
SEO
InDesign
Adobe Photoshop
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