Marketing Assistant
2 weeks ago
Marketing Assistant
Join our dynamic marketing team and contribute to shaping the brand's online presence and digital strategy
Key ResponsibilitiesSocial Media Management
- Assist in developing and executing a compelling social media content strategy across the Group's platforms.
- Explore new platforms to enhance brand visibility and audience engagement.
- Monitor, manage, and actively engage in social media discussions to foster community growth.
Digital Marketing Support
- Support the creation and execution of targeted email campaigns and promotional materials to drive sales and website traffic.
- Track, analyse, and report on key digital marketing metrics (e.g., impressions, unique visits, followers, link clicks, weekly sales).
- Assist in planning and optimising online advertising campaigns (Google Ads, social media ads) to maximise reach and conversions.
Market Research & Trend Analysis
- Stay ahead of digital marketing trends and industry developments to keep the brand competitive.
- Conduct competitor analysis and provide insights to enhance marketing strategies.
- Identify potential media opportunities, partnerships, and campaign initiatives.
eCommerce & Website Management
- Assist in maintaining and updating marketing and eCommerce platforms (website, Grab, Foodpanda), ensuring seamless functionality.
- Update website content and copy to ensure consistency across all brand platforms.
- Support menu changes and updates as needed.
Campaign, Calendar & Collateral Management
- Assist in developing engaging EDM campaigns and promotional materials.
- Manage the monthly social media and marketing calendar, including content scheduling, promotional timelines, and event coordination.
- Support the planning and execution of marketing events, product launches, and brand activations.
Coordination & Collaboration
- Liaise with media and third-party marketing partners for promotions, event advertisements, and editorial features.
- Work closely with management to align marketing efforts with business goals and maintain consistent brand messaging.
- Support brand partnerships and represent the brand in relevant marketing initiatives.
Administrative & General Support
- Assist in tracking marketing budgets, monitoring expenses, and reporting campaign performance.
- Handle administrative tasks such as calendar management, meeting coordination, and marketing report preparation.
- Undertake additional tasks as assigned by the Manager.
Requirements
- Diploma or Degree in Marketing, Communications, or a related field preferred.
- Proven experience in digital marketing and social media management is required.
- Familiarity with eCommerce platforms and content management systems.
- Strong organisational skills with the ability to manage multiple tasks and marketing calendars efficiently.
- Proficiency in social media platforms, analytics tools, and online advertising platforms.
- Excellent written and verbal communication skills.
- Ability to work collaboratively within a team in a fast-paced environment.
Market Research
Editorial
Social Media
Online Advertising
Content Management
Content Strategy
Marketing Communications
Social Media Management
Marketing
Trend Analysis
Website Management
Digital Marketing
Digital Strategy
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