Go-to-Market Product Manager

4 weeks ago

Singapore ACTIVATE INTERACTIVE PTE LTD Full time
Roles & Responsibilities

Activate Interactive Pte Ltd (“Activate”) is a leading technology consultancy headquartered in Singapore with a presence in Malaysia and Indonesia. Our clients are empowered with quality, cost-effective, and impactful end-to-end application development, like mobile and web applications, and cloud technology that remove technology roadblocks and increase their business efficiency.

We believe in positively impacting the lives of people around us and the environment we live in through the use of technology. Hence, we are committed to providing a conducive environment for all employees to realise their full potential, who in turn have the opportunity to continuously drive innovation.

We are searching for our next team members to join our growing team.

If you love the idea of being part of a growing company with exciting prospects in mobile and web technologies that create positive impact on people’s lives, then we would love to hear from you.

Co-Development Business Unit is looking for Go-to-Market Product Manager

Internal Code: A24035

What will you do?

  • Our team aspires to design and develop software applications that help government agencies to better serve the needs of the people.
  • We are looking for an outgoing individual that is able to cultivate relationships with different stakeholders, drive adoption, and is passionate about running marketing campaigns and events. Be part of a web search & AI team, that is data driven, values excellence, and balances efficiency with effectiveness.
  • You will be part of an agile team - our team’s vision is to improve the findability of Government information and services for the general public.
  • Mainly responsible for managing/engaging government agencies, strategizing & planning, driving adoption, executing marketing campaigns & events, and creating reports.
  • Evaluate and pinpoint the sustained competitive advantages of our product offerings amid a swiftly changing marketplace characterized by intense competition, rapid technological advancements, and a dynamic regulatory environment
  • Work closely with product managers to develop and mold comprehensive go-to-market strategies for products/programs over multiple years, grounded in essential competitive insights and operational metrics
  • Run events, workshops, webinars and build cases for potential opportunities, and generate insightful recommendations regarding strategic possibilities and operational efficiency
  • Own the marketing plan to grow the community and develop the business
  • Build the brand and awareness of the web search & AI team product
  • Craft Electronic Direct Mailers (EDMs) and develop content for email marketing campaign
  • Source and develop marketing collaterals (e.g. merchandise, prizes)
  • Liaise with stakeholders to gather feedback for the team
  • Respond to queries from users and drive conversion
  • Work closely with Software Developers, User Interface/User Experience Designers, Data Analyst, Business Analyst, Product Manager, and Quality Engineer.

What are we looking for?

  • Experience in digital marketing: email marketing, content marketing, social media marketing, marketing analytics, web search, and AI.
  • Experience in planning and executing events
  • Experience in developing a marketing strategy & plan
  • Proficiency in project management and cross-functional collaboration
  • Able to understand technical concepts in product
  • Able to contextualize and switch between macro product market strategy to micro product engagement with other government agencies
  • Familiar with design tools (e.g. Adobe Photoshop, InDesign and Canva)
  • Excellent communication and interpersonal skills; time management
  • Prior experience in customer engagement, tech market strategy or data analytics is a good to have
  • Able to thrive in an uncertain and agile environment and work independently and collaborate in a team
  • Minimum of 5 years’ experience in digital marketing and events is a plus
  • Familiar with leading search tools (e.g. Google Search Console, Ahrefs, Semrush)
  • Knowledge in AI/ML
  • Creative with an eye for design
  • Data and insights driven
  • Outgoing personality, proactive, and takes initiative
  • An appetite for learning and development
  • Resourceful problem solver
  • What do we offer in return?
  • Fun working environment
  • Employee Wellness Program

Does it sound like something you are interested in exploring further? Please be in touch with our team for an initial chat

Activate Interactive Singapore is an equal opportunity employer. Employment decisions will be based on merit, qualifications and abilities. Activate Interactive Pte Ltd does not discriminate in employment opportunities or practices on the basis of race, colour, religion, gender, sexuality, national origin, age, disability, marital status or any other characteristics protected by law.

Protecting your privacy and the security of your data are longstanding top priorities for Activate Interactive Pte Ltd.

Your personal data will be processed for the purposes of managing Activate Interactive Pte Ltd’s recruitment related activities, which include setting up and conducting interviews and tests for applicants, evaluating and assessing the results, and as is otherwise needed in the recruitment and hiring processes.

Please consult our Privacy Notice () to know more about how we collect, use, and transfer the personal data of our candidates. Here you can find how you can request for access, correction and/or withdrawal of your Personal Data.


Tell employers what skills you have

Marketing Strategy
Customer Engagement
Agile
Application Development
Email Marketing
Web Technologies
Canva
Content Marketing
Digital Marketing
Web Applications
Social Media Marketing
Business Analyst
Data Analytics
InDesign
Marketing Analytics
Adobe Photoshop

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