6 Months Contract Marketing Manager
3 days ago
Location: Raffles Place
Duration: 6 Months Contract
Working hours: Mondays to Fridays, 8.30am – 5.30pm
Salary Range: $4000 to $6000
- Responsible for the online revenue of the online product
- Working with internal teams for product enhancement and development
- Work with external agencies on campaign idealization and execution
- Work with partners on sponsorships and events
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Identify trends and insights, and optimize spend and performance based on the insights
- Brainstorm new and creative growth strategies for digital conversion paths
- Plan, execute, and measure experiments and conversion tests
- Instrument conversion points and optimize user funnels
- Collaborate with agencies and other vendor partners
- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
- Strategize and plan the marketing calendar and execution of various marketing campaigns on ATL platforms including print, OOH, TVC, radio etc
- Other ad hoc duties assigned
Requirements
- At least 4 years of product marketing experience in insurance industry with demonstrated experience in managing web analytics, marketing automation platforms a
- Bachelor's in marketing/business admin or any other relevant disciplines.
- Experience and familiar with insurance product and general insurance will be a distinct advantage.
Jessica Nguyen Huynh Thanh Truc
Recruiter (R23113787)
EA License No. 99C4599
We regret that only shortlisted candidates will be notified.
Tell employers what skills you haveMarket Research
Management Skills
Growth Strategies
Product Marketing
Marketing Strategy
Marketing Communications
Marketing
Strategy
Thought Leadership
Digital Marketing
General Insurance
Web Analytics
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