Senior Media Executive
2 weeks ago
Roles & Responsibilities:
- Social Media Strategy Development: Collaborate with the marketing team to create and implement social media strategies that align with the company's overall marketing objectives.
- Social Media Account Management: Oversee and manage the company's social media profiles, including Facebook, Instagram, and TikTok, ensuring content is current, accurate, and consistent with the brand's voice.
- Social Media Advertising: Plan and execute social media advertising campaigns, including audience targeting, ad creative development, and budget management.
- Analytics and Reporting: Monitor and analyze social media metrics to evaluate the success of campaigns, focusing on engagement, reach, and conversions, and provide regular reports with actionable insights.
- Community Management: Engage with followers by responding to comments and messages promptly, fostering a positive and interactive online community.
- Trend Analysis: Stay informed about the latest social media trends, emerging platforms, and best practices to ensure the company's social media presence remains effective and relevant.
- Collaboration: Work closely with internal teams, including marketing, sales, and product development, to ensure social media efforts support broader company goals.
- Content Creation: Develop engaging and creative content tailored to each social media platform, including text, images, and videos.
- Campaign Management: Lead the planning, execution, and optimization of social media campaigns, ensuring they meet predefined objectives and deliver measurable results.
Requirements:
- Educational Background: Bachelor's degree in Marketing, Communications, Media Studies, or a related field.
- Experience: Minimum of 3 years of experience in media or social media management, preferably within the manufacturing or engineering sector.
- Technical Skills: Proficiency in using social media platforms (Facebook, Instagram, TikTok) and management tools.
- Analytical Skills: Strong ability to analyze data and derive actionable insights to improve social media performance.
- Communication Skills: Excellent verbal and written communication skills, with the ability to create compelling content.
- Creativity: Innovative thinking with a keen eye for design and detail to create engaging content.
- Time Management: Ability to manage multiple projects simultaneously and meet deadlines.
- Adaptability: Willingness to stay updated with evolving social media trends and adapt strategies accordingly.
- Team Player: Collaborative attitude with the ability to work effectively across various departments.
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