Head of Marketing

Found in: Talent SG 2A C2 - 2 weeks ago

Singapore SUNNYSTEP PTE. LTD. Full time
Roles & Responsibilities

Exciting news We are on a growing journey and building a stellar team

At Sunnystep, we are not just building leaders – we are cultivating a dynamic team that thrives on innovation, collaboration, and collective success.

Why should you be part of Sunnystep’s success?

We are an innovative force in consumer retail with a clear brand purpose — we believe wellness starts with our feet. Good shoes support our feet and our body, and help us move and live better.

We are redefining comfort in every step to an unparalleled experience without compromising on style. Our mission is to revolutionize the footwear industry by crafting the most comfortable shoes with an unwavering commitment to environmental responsibility ensuring that every step our customers take not only embodies unrivaled comfort but also leaves a positive impact on the planet.

We are seeking a dynamic Head of Marketing to lead our marketing efforts and drive growth for the business.

Business Accountability

  • ⁠Full business accountability for the marketing department. Manage the budget for all online and offline marketing activities, and ensure optimal allocation of resources to maximize ROI. Manage marketing P&L. Implement analytics and reporting systems to measure the effectiveness of online and offline marketing efforts

Branding, creative, and content management

  • Develop a comprehensive brand strategy aligned with our business goals, target audience, and brand positioning. Own the brand and marketing strategy roadmap and ensure consistency in branding across all markets
  • Deliver world-class design, high-impact brand content, and communication solutions for all advertising and public-facing channels, including print, digital, and video assets in our retail stores, online platforms, and offline ad channels by working with internal teams, agencies, or freelancers

Digital and performance marketing management

  • Own our digital strategy and improve our website conversion rate. Develop and execute a comprehensive performance marketing strategy tailored for a DTC model. Monitor and report on budget performance against established targets. Leverage advanced targeting and segmentation techniques to lower customer acquisition costs.

Customer engagement

  • ⁠Manage the entire customer lifecycle to maximize customer lifetime value and improve customer retention rate; manage our loyalty program; run customer engagement events to drive up our online and offline engagement

Partnerships, PR, Media

  • Develop and implement communications & PR strategy in the region, amplify brand visibility, and promote Sunnystep’s brand mission and strategic messages

Team building

  • Build a world-class marketing team for our global expansion with a high-performance culture
  • Join this once-in-a-lifetime opportunity to build a high-impact global brand

We want to speak with you if you are/have –

  • ⁠Passionate about Sunnystep products and Sunnystep’s mission
  • At least 5 years of hands-on experience in leading the marketing department of a consumer brand company with full business accountability
  • A highly motivated individual with a proven track record of results
  • Proficient in branding, performance marketing, and running integrated marketing campaigns
  • Experience in building a high-performance team
  • Strong critical-thinking and problem-solving skills

Based in Singapore, Sunnystep is committed to fostering community, inclusivity, integrity, and technology to support everybody’s journey of possibilities.

We review each application thoroughly and will arrange an initial discussion with the shortlisted candidates who best meet our requirements. If you find that the requirements align with your experience and expertise, you may express your interest through this job advertisement or you may reach out to our hiring team at hiring@mysunnystep.com.


Tell employers what skills you have

Footwear
Product Innovation
SEM
Advertising
Product Design
Customer Experience
Stress
Targeting
Strategy
Content Marketing
Customer Acquisition
Digital Marketing
SEO
Sourcing
Brand Awareness

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