Head of Marketing and Communications

Found in: beBee S SG - 4 weeks ago

Singapore LVI Associates Full time

The client is an up and coming Data Center developer, offering cutting-edge solutions, colocation services to businesses worldwide. They pride themselves on their commitment to innovation, sustainability, reliability, and customer satisfaction, driving transformative change in the digital landscape.

Job Description:

As the Head of Marketing and Communications, you will play a pivotal role in shaping their brand image, driving customer engagement, and accelerating their growth trajectory in the dynamic Data Center, IT, Cloud, Connectivity, and Telco sectors. You will collaborate closely with cross-functional teams to develop and execute strategic marketing initiatives that align with business objectives and resonate with their target audience.

Key Responsibilities:

  1. Develop and execute comprehensive marketing strategies to drive brand awareness, customer acquisition, and revenue growth across multiple channels, including digital marketing, content marketing, events, and public relations.
  2. Lead the development of compelling messaging and positioning that differentiates the company in the marketplace and resonates with target audiences.
  3. Drive the creation of high-impact marketing collateral, including sales enablement materials, website content, case studies, whitepapers, and thought leadership content.
  4. Oversee the planning and execution of marketing campaigns, ensuring they are executed flawlessly, on time, and within budget.
  5. Analyze market trends, competitive intelligence, and customer insights to inform marketing strategies and identify new opportunities for growth.
  6. Build and nurture strong relationships with key industry stakeholders, including customers, partners, analysts, and media outlets.
  7. Collaborate closely with product management, sales, and other cross-functional teams to ensure alignment and integration of marketing initiatives with overall business goals.
  8. Track and report on key performance metrics to measure the effectiveness of marketing programs and drive data-driven decision-making.
  9. Stay abreast of emerging trends, technologies, and best practices in marketing and communications within the Data Center, IT, Cloud, Connectivity, and Telco industry.

Qualifications:

  • Bachelor's degree in Marketing, Communications, Business Administration, or a related field; MBA preferred.
  • Minimum of 10+ years of progressive experience in marketing, with at least 3-5 years in a leadership role within the Data Center, IT, Cloud, Connectivity, or Telco industry.
  • Proven track record of developing and executing successful marketing strategies that drive measurable results and revenue growth.
  • Strong understanding of marketing principles, including branding, positioning, messaging, and campaign management.
  • Excellent verbal and written communication skills, with the ability to craft compelling narratives and engage diverse audiences.
  • Demonstrated leadership skills with the ability to inspire and motivate teams to achieve ambitious goals.
  • Analytical mindset with the ability to interpret data, extract insights, and make data-driven decisions.
  • Experience working in a fast-paced, dynamic environment with the ability to adapt quickly to changing priorities and market conditions.
  • Proficiency in marketing automation, CRM, and analytics tools.
  • Passion for technology and a deep understanding of the Data Center, IT, Cloud, Connectivity, and Telco landscape.
  • Fluent in both English and Mandarin communications

If you are interested in this opportunity, please submit an application along with an updated CV entailing the relevant experiences to this job ad or

Only shortlisted applicants will be contacted.

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